COM 101: INTRODUCTION TO COMMUNICATIONS - 3 hour(s)
DescriptionAn introduction to the process of communication as a critical element in human interaction and in society. Designed to enhance effective communication and informed use of the mass media.
Learning Outcome• Introduce seminal communication theories that undergird our discipline.
• Discuss the ethical and moral consequences of your communication decisions.
• Refine and further develop your communication skills in both the private and public realms.
• Enhance your writing and research skills.
• Introduce cultural variables that affect human interaction in our multicultural society, i.e., race, gender, class, religion, etc.
• Facilitate the development of critical thinking within the context of human communication.
• Illuminate the importance of public communication in maintaining an egalitarian and democratic society.
• Encourage active self-analysis and invite critical adjustments in your communication behavior.
• Develop consumer-advocacy skills in assessing the credibility of messages.
• Highlight the power of discourse in constructing human reality and culture.
COM 249: MASS MEDIA AND CULTURE - 3 hour(s)
DescriptionAn examination of the interplay between the technology and content of the mass communication media.
Learning Outcome• articulate a basic understanding of mass media through a historical perspective
• explain the system of governing laws and regulations affecting mass media
• describe the structure of mass media as an industry
• distinguish the differences among the dimensions of mass media literacy including the cognitive, emotional, aesthetic, and moral dimensions
• critically evaluate a variety of mass media as communication
COM 252: INTERPERSONAL COMMUNICATION - 3 hour(s)
DescriptionThis writing intensive course examines basic verbal and nonverbal concepts affecting the communication process between individuals in various interpersonal contexts. Course also requires participation in written and oral activities designed to develop and improve interpersonal skills. Topics may include: perspective-taking, relationship and conversation management, effective listening, conflict management, communication climate, communication anxiety, and cultural/gender differences in interpersonal communication.
Learning Outcome• Students will understand the nature of foundational IPC theories and concepts (e.g., identity formation and management, perception, emotion, verbal and nonverbal communication, listening, relational dynamics, and conflict management).
• Students will employ effective IPC skills (e.g., verbal and nonverbal communication, defensive and supportive communication, perception checking, empathic listening, conflict management, teamwork)
• Students will demonstrate the ability to conduct IPC-focused research (e.g., annotated bibliography, academic writing, APA style)
COM 281: COMMUNICATION IN SMALL GROUPS - 3 hour(s)
DescriptionA study of communication processes in small group situations. Topics include conflict, leadership, and decision-making. Students will participate in group discussion and develop skills in analyzing group performance.
Learning Outcome• Understand the principles of group communication.
• Explain and demonstrate team building.
• Improve conflict management skills.
• Learn appropriate ways to assume leadership roles.
• Develop skills to understand, analyze, and evaluate small group communication.
• Understand individual group roles.
• Improve problem solving and decision making skills.
• Apply small group theory and research in a variety of team contexts.
COM 287: PERSUASIVE SPEAKING - 3 hour(s)
DescriptionA study of the processes involved in attitude change, with emphasis on the preparation and delivery of persuasive messages.
Learning Outcome• Increase the understanding of persuasive communication
• Develop an understanding and enact strategies of persuasive message construction
• Develop confidence and skills in public speaking
• Enhance writing and research skills
• Develop an understanding on the impact of audience and context on message construction and delivery
• Develop the ability to critically evaluate persuasive messages whenever they appear in media, organizations, and social contexts
• Establish an understanding of the importance of effective communication skills in today’s professional and business environments
COM 311: TAKING CONTROL OF YOUR HEALTH: PATIENT/PROVIDER COMMUNICATION - 3 hour(s)
DescriptionThis course helps students explore, understand, and appreciate the patient-provider relationship through an examination and analysis of selected health communication case studies and related materials. It is also designed to improve communication skills with and among physicians, nurses, and allied health professionals.
Learning Outcome• explain, recognize, and evaluate the dynamics of patient-provider interaction;
• explain key communication theories and models to better understand and assess patient-provider interaction;
• analyze case studies to suggest more effective communication strategies;
• develop enhanced communication and health advocacy skills across a variety of health care contexts.
COM 312: LEARNING INTERCULTURAL COMMUNICATION THROUGH MEDIA AND FILM - 3 hour(s)
DescriptionThis course examines intercultural and co-cultural divides using a skills-based approach. Students will be exposed to cultural communication situations and will apply skills using lecture, discussion, and various media (e.g., news, radio, film, blogs), equipping them with more effective skills for communicating with other groups, communities, and cultures.
Learning Outcome• Understand their role in a society where they will co-exist with other cultures
• Demonstrate an ability to identify diverse cultures, ethically communicate, and empathize with cultures that are not their own by critically evaluating films and media about other forms of popular culture.
• Apply knowledge from the course to understanding the nuances of intercultural communication including issues of social justice and civic responsibilities in historical and 21st century contexts
• Adjust their communication styles to effectively communicate in a diverse, multilingual world
• Understand the role that culture, power, inequality, and diversity plays in being an engaged citizen
• Demonstrate an understanding of historical, societal, and cultural differences, such as those arising from race, ethnicity, gender, sexuality, language, nationality, religion, political and ethical perspectives, and socioeconomic class
• Participate in at least two assessable individual or group projects that focus on personal and/or collective decision-making that require students to identify and evaluate conflicts, compromises, and/or ethical dilemmas in cultural communication
• Seek and evaluate sources through secondary research to understand multiple perspectives and inform
COM 313: INTERPERSONAL COMMUNICATION IN CLOSE RELATIONSHIPS - 3 hour(s)
DescriptionFocuses on describing and explaining communication processes that occur within the context of close relationships. Three general topic areas include: (1) developing and escalating relationships, (2) satisfying relationships, and (3) coping with relational challenges.
Learning Outcome• identify areas of interpersonal communication in need of improvement in your own life
• evaluate the quality of communication in relational contexts
• apply this knowledge to become a more effective relational partner
• translate interpersonal research findings for lay audiences.
COM 314: THE DARK SIDE OF INTERPERSONAL COMMUNICATION AND RELATIONSHIPS - 3 hour(s)
DescriptionProvides an overview of research and theory related to the “dark side” of interpersonal communication and relationships. This course will cover topics such as secrets, bullying, cyber-stalking, verbal abuse, and revenge between romantic partners, family members, friends,and sometimes strangers.
Learning Outcome• Students will identify areas of dysfunctional communication that emerge in close relationships and explain the circumstances surrounding these events and the role of interpersonal communication in resolving those events.
• Students will demonstrate an ability to conduct secondary IPC-focused research (e.g., reflection papers,academic writing, APA style).
• Students will demonstrate an ability to use communication concepts to analyze human behavior and to apply those concepts to improve social and professional life.
COM 315: UNDERSTANDING WORKPLACE COMMUNICATION IN A DIVERSE U.S. SOCIETY - 3 hour(s)
DescriptionUnderstanding workplace communication in U.S. society requires an interdisciplinary approach in preparing students to developing an enlightened consideration of the complex and contextual nature of communication in organizations. The emphasis on community,culture and citizenship is designed to engage students using dynamic learning experiences such as debates and discussion over topics relevant to the role of communication and organizations in U.S. society.
Learning Outcome• Demonstrate up-to-date knowledge about the new realities of the workforce, including demographic, legislation, and social policy trends in Kentucky, the U.S., and around the world;
• Understand interdisciplinary theories of cross-cultural differences in interpersonal relations and communication in the workplace;
• Develop critical thinking skills and synthesize research-based knowledge relevant to diversity and workplace communication issues which have a profound impact on U.S. society, both at the individual and collective level.
COM 316: EMERGENCY AND DISASTER COMMUNICATION: HUMANITY IN A ZOMBIE APOCOLYPSE - 3 hour(s)
DescriptionThe purpose of this course is to develop an applied humanistic understanding of communication and life skills for high-stress situations. Using the apocalypse as a metaphor for all-hazards scenarios, historical narratives of disaster and films and novels in the zombie genre are used to discuss emergency preparedness and survival strategies. Students will demonstrate an ability to analyze the rhetorical situation of apocalypse, engage in emergency and disaster planning, response, and recovery assignments, activities, and exercises including developing emergency evacuation plans, preparing emergency kits and bug-out bags, and exercising medical triage and first aid.
Learning Outcome• To demonstrate their ability to present and critically evaluate different approaches to emergency and disaster planning, response, and recovery through oral and written argumentation.
• To demonstrate an understanding of different philosophical, linguistic, and historical schools of thought regarding communication ethics in emergency/ disaster planning, response, and recovery.
• To demonstrate the ability to identify the values and presuppositions that underlie the worldviews of different cultures and peoples, through considering the history of vulnerable populations in a(n) emergency/ disaster as represented in film, historical narratives, literature and survival scenarios.
• To identify the practical applications and ethical implications of emergency and disaster planning, response, and recovery strategies.
• To demonstrate the ability to evaluate self and team performance in survival scenarios and emergency response exercises through after-action reports.
COM 317: COMMUNICATION IN FAMILY AND MARITAL RELATIONSHIPS - 3 hour(s)
DescriptionThe goal of this course is to provide you with an in-depth understanding of the communication processes that take place in families and marriage (which includes, straight, gay, and common-law relationships). Emphasis is placed on the theoretical explanations of communication processes and on their practical application through communication behaviors that enhance familial interactions. The course reviews communication theories and theories from allied disciplines that have been employed in scholarly research of families and marriages. What you learn in this course will improve the quality of your family and marriage communication and relationships.
Learning Outcome• Students will understand the nature of foundational family and marital communication theories and concepts
• Students will employ effective family and marital communication skills
• Students will demonstrate the ability to analyze and explain their own family and martial communication using academic writing
COM 325: INTRODUCTION TO ORGANIZATIONAL COMMUNICATION - 3 hour(s)
DescriptionDesigned to introduce students to basic concepts in the study of organizational communication. The course considers approaches to the practice and study of communication within organizational settings, including classical approach, human relations, human resources approaches, systems approaches, cultural approaches, and critical approaches. It also introduces specific issues within the study of organizational communication, including assimilation, decision-making, conflict, change, emotion, cultural diversity and communication technologies.
Learning Outcome• to understand of the role of communication in modern organizations
• to explicate different theories of organizational communication and the insights they can provide
• to identify common organizational communication problems and their solutions
• to develop attitudes and analytical abilities that can enhance your ability to navigate modern organizations in a creative and effective way
COM 326: COMMUNICATION STRATEGIES FOR PROFESSIONAL EXCELLENCE - 3 hour(s)
DescriptionCommunication Strategies for Professional Excellence introduces students to a variety of technical and business theories and practices designed to be applicable to business communication in the real world. This course is focused on communication strategies to use once the job has been secured, rather than those to get the job (i.e., resume, cover letter, interviewing). Specifically, the course teaches the fundamentals of good business communication, including protocols for writing media notices/releases, marketing copy, business letters, memoranda, electronic mail, thank you notes, apology letters, persuasive messages, and business plans. Throughout these writing assignments, you will also become acquainted with the strategies used by communication professionals such as functions of media, employee, community, government, investor, and consumer relations. In addition, there will be instruction in oral presentation and in depth practice on both an individual and a collaborative basis. Finally, students will also learn tactics for running a business meeting, dealing with organizational conflict, and finding ways to enhance their business communication through technically based media.
Learning Outcome• Identify and explain strategies for developing and sustaining professional excellence
• Demonstrate skills in preparing and delivering a persuasive communication proposal
• Demonstrate skills in writing, revising, and proofreading business documents in a variety of formats (e.g., media release, memoranda, apology letter, thank you letter, marketing copy, meeting agendas)
• Identify advantages and disadvantages of the use of communication technology in the business
COM 327: COMMUNICATION AND SPORT - 3 hour(s)
DescriptionThis course is designed to explore in depth the relationship between communication and sport. We will examine theories of communication and connect them to sport. The class will examine the relationship between sport and race, gender, class, violence, community, and/or society throughout the United States and around the world.
COM 350: LANGUAGE AND COMMUNICATION - 3 hour(s)
DescriptionAn introductory survey course covering syntactic, semantic and pragmatic aspects of language as they relate to communication. Language learning, sign typologies, psycho-linguistics, and the nature of meaning are selected topic areas. Emphasis is on behavioral, communication approach.
Learning Outcome• Identify and describe the different properties and qualities of language;
• Understand how language is acquired and learned, and how it changes;
• Explain how language influences cognition, how we use language to perform social actions, and how we adjust our language for others;
• Recognize and explain the social meaning and consequences of different types of language use;
• Analyze, summarize, and synthesize empirical research on language and communication;
• Formulate predictions about the role and use of language in society.
COM 351: INTRODUCTION TO COMMUNICATION THEORY - 3 hour(s)
DescriptionConsiders various theoretical perspectives which lead to a more thorough understanding of communication processes. Begins with discussion of the development of theory and inquiry. Includes perspectives of systems, cognitive, behavioral, affective, symbolic interactionist, dramatic, cultural and social reality, interpretive and critical theories.
Learning Outcome• Explicate the nature of theory in general and of communication theory in particular
• Trace the development of theoretical inquiry in the field of communication
• Evaluate the utility of theory by applying specific criteria and standards
• Distinguish among meta-theoretical assumptions and various approaches to comm. theory
• Examine communication processes in a variety of contexts
• Apply communication theory in the development of an original project
• Hone student writing skills
COM 352: INTERPERSONAL COMMUNICATION AND SOCIAL MEDIA - 3 hour(s)
DescriptionWith the proliferation of technologically advanced social media (e.g., Facebook, chat, Twitter) available at the fingertips of individuals through multiple channels (e.g., phone, iPad, laptop, online video games), interpersonal relationships are being affected. Negotiating this relatively new, understudied, and quickly evolving terrain can present relational difficulties for a variety of relationships types. Students in this class will gain a thorough understanding of multiple communication platforms and the communication theory that can explain the interactions occurring in each platform, as well as improve their mediated communication skills to enhance interpersonal relationships.
Learning Outcome• Explain similarities and differences in communication across a variety of social media platforms
• Identify beneficial and harmful communicative practices in their own interpersonal relationships
• Develop and refine strategies to improve interpersonal communication via social media
• Apply communication theory to understanding communication through social media
COM 353: TECHNOLOGY-MEDIATED COMMUNICATION IN SPORT - 3 hour(s)
DescriptionA study of the processes involved in technology mediated communication, including interactions between public figures and their fans and followers, with emphasis on the preparation and delivery of messages that directly impact identity management.
COM 365: INTRODUCTION TO COMMUNICATION RESEARCH METHODS - 3 hour(s)
DescriptionAn introduction to the methods of philosophy of scientific research into the origins, nature, and effects of communication processes. Provides skills necessary for designing research projects and for interpreting and critically evaluating research results.
Learning Outcome• Describe the essential elements of research methods used in communication studies.
• Demonstrate their comprehension of communication research including knowledge, application, and analysis of communication research methods.
• Design a research study and prepare a research document to integrate and synthesize their required skills and knowledge.
COM 381: COMMUNICATION, LEADERSHIP, AND ENTREPRENEURSHIP - 3 hour(s)
DescriptionThis course provides an introduction to the study and practice of leadership from a entrepreneurial and communication perspective. Course activities will cover, 1) the basic concepts essential to personal skills development and organizational leadership behavior, 2) the theory component, and 3) the practical process of leadership and entrepreneurship. The course is designed to introduce students to leadership perspectives and the role communication plays in effective leadership and entrepreneurial strategies. The course explores communication variables involved when leaders attempt to influence members to achieve a goal. Topics include power, credibility, motivation, research on leader traits, styles, and situations, innovation strategies, organizational dynamics, creative problem solving, and current models of leadership. The different leadership challenges posed by different group and organizational types will also be explored.
Learning Outcome• Students will demonstrate knowledge of leadership concepts and theories.
• Students will transfer understanding of course concepts and theories to other settings through description, analysis, and evaluation.
• Students will demonstrate critical thinking skills as observers of contemporary leaders and popular leadership theories.
• Students will analyze their personal leadership styles and develop leadership communication skills.
• Students will understand the importance of becoming effective team leaders and followers.
COM 390: COMMUNICATION EDUCATION ABROAD (Subtitle required) - 6 hour(s)
DescriptionCommunication education abroad is an academically rigorous and experientially rich opportunity for students to work with a UK faculty member by participating in a formal study abroad course, research program, or service project related to one or more of many communication theories, concepts, and skills. Any communication education abroad offering will be grounded firmly in the communication discipline in ways designed to enrich one’s understanding of how individual and local communication norms and practices both shape and are shaped by global trends, communication, and interactions.
Learning OutcomeCheck with Department of Communication Director of Undergraduate Studies.
COM 395: INDEPENDENT WORK - 3 hour(s)
DescriptionResearch and study of special topics in communication. The student proposes the specific study to be undertaken and formally contracts with a faculty supervisor for guidance and evaluation. Ordinarily, projects will require the production of written materials as a basis for the evaluation. May be repeated to a maximum of six credits.
Learning OutcomeCheck with Department of Communication Director of Undergraduate Studies.
COM 399: INTERNSHIP IN COMMUNICATION - 6 hour(s)
DescriptionProvides field-based experience in communication through work in industry, government, education, etc. Pass-fail only. May be repeated to a maximum of six credits. A maximum of three credit hours may be counted toward the communication major. For more information, visit the internship website at <a href=”http://comm.uky.edu/intern”>http://comm.uky.edu/intern</a>.
Learning OutcomeCheck with Department of Communication Director of Undergraduate Studies.
COM 425: COMMUNICATION, NEGOTIATION, AND CONFLICT MANAGEMENT IN ORGANIZATIONS - 3 hour(s)
DescriptionThis course explores the role of communication in negotiation and conflict management in organizations. The course examines conflict theories and approaches, negotiation processes, and third party intervention through the study of strategies and tactics, interaction processes, phases and stages of negotiation development and conflict framing. The course examines strategies and tactics used in exchange of offers and counteroffers, salary negotiations, buying and selling of products, team bargaining, and multiparty negotiations.
Learning Outcome• To demonstrate an understanding of the different types of negotiation and acquire a repertoire of communicative strategies and tactics to use in conflict and negotiation situations.
• To explain and develop communicative, diagnostic and intervention techniques for altering the course of negotiation and for achieving positive outcomes.
• To identify and respond effectively to other negotiators in framing conflict situations, planning for interactions, and developing working relationships.
COM 426: SPORT COMMUNICATION AND ANALYTICS - 3 hour(s)
DescriptionThis course is designed to enhance students’ literacy regarding sport analytics through the examination of structured historical data and the interpretation of sport metrics.
COM 449: SOCIAL PROCESSES AND EFFECTS OF MASS COMMUNICATION - 3 hour(s)
DescriptionThis course examines the relationship between the organization of modern society and its communication media with special emphasis on cultural processes and social change. The social-psychological bases of communication are studied within a context of theory and research.
Learning Outcome• Demonstrate an understanding of the foundational and most current theories surrounding the effects of media on the lives' of consumers,
• Develop personal critiques on the role media has played in your social and psychological development
• Examine the rapidly changing and evolving context of today's media markets and hypothesize about future directions
• Develop of a hypothetical media campaign targeted at the social problem of your choice.
COM 452: STUDIES IN INTERPERSONAL COMMUNICATION - 3 hour(s)
DescriptionExamines current theory and research on the nature and development of interpersonal communication ability. Topics include: understanding strategic communicative relational communication elements, and cultural and institutional influences on the development of interpersonal communication.
Learning Outcome• A comprehensive understanding of the relationship between communication and personal relationships.
• A basic understanding of the most prominent theories and constructs of interpersonal communication.
• Increased ability to manage your own personal and professional relationships by increasing your repertoire of interpersonal behavioral choices.
COM 453: DIGITAL AND MASS MEDIA LITERACY - 3 hour(s)
DescriptionA course designed to examine theory and research related to criticism of the mass media and to the relationship of digital and mass communication to contemporary social issues.
Learning Outcome• Develop a greater understanding of the media’s influence in shaping society’s ideas of race, class, ethnicity, sexuality, and gender
• Identify the salient theorists and be able to explain and apply theories informing critical and cultural media studies
• Explicate the ideological and hegemonic roles the media plays in normalizing and naturalizing ideas and practices that outline power and privilege in society
• Be more critical and discerning consumers of media messages, in all its forms
• Develop a sophisticated understanding of the intersection between capitalism, democracy, and American media
• Hone writing skills
COM 454: HONORS SEMINAR IN COMMUNICATION - 3 hour(s)
DescriptionIntensive study of a communication topic in professional, theoretical, and research methodology areas of communication.
Learning OutcomeVaries based on Special Topics Course
COM 460: SPORT INDUSTRIES AND AUDIENCES - 3 hour(s)
DescriptionThe primary objective of this course is to provide you with an understanding of the social and economic relationships that exist between sport industries and the effects those relationships have on sport media consumers’ daily lives.
COM 471: INTRODUCTION TO HEALTH COMMUNICATION - 3 hour(s)
DescriptionThis course examines theory and research relevant to health communication including interpersonal, organizational, and mass communication approaches. Topics include the role of communication in general models of health and illness, the relationship between patients and healthcare providers, social support, and health campaigns.
Learning Outcome• analyze how messages from interpersonal and media sources affect health beliefs and behaviors
• evaluate the quality of communication in health and illness contexts
• apply this knowledge to become a more active participant in your own healthcare
• prepare an application for any number of the diverse career opportunities available to health communication professionals.
COM 482: STUDIES IN PERSUASION - 3 hour(s)
DescriptionThis course examines theory and research of persuasion. Topics include message characteristics, credibility, compliance-gaining, decision- making and motivational appeals.
Learning Outcome• define key terms used by social influence researchers and practitioners
• explain major classic and contemporary social influence theories and models
• identify common heuristics, or simple decision rules, that guide the decision making process
• review how various source, receiver, situation, and message characteristics impact the social influence process
• demonstrate how to use and defend against the various social influence techniques discussed in class
• discuss the ethical implications involved in the social influence process
COM 525: ADVANCED ISSUES IN ORGANIZATIONAL COMMUNICATION - 3 hour(s)
DescriptionExamines theory and research relevant to understanding advanced issues in organizational communication. Topics may include strategies of innovation, organizing, networking, decision-making, globalization, technology, power, and diversity.
Learning OutcomeVaries based on Special Topics Course
COM 535: RISK AND CRISIS COMMUNICATION - 3 hour(s)
DescriptionThis course examines strategic risk and crisis communication research, theory, and practices. Special emphasis is placed on crisis planning, media relationships, image restoration, ethical responses, and organizational learning.
Learning Outcome• Describe how communication can prevent, cause, accelerate, and assist in the recovery from a crisis event.
• Create crisis plans based on appropriate risk assessment.
• Examine the ethical implications of crisis planning and response.
• Adapt messages to diverse audiences and vulnerable populations.
COM 553: CRITICAL ANALYSIS OF COMMUNICATION AND PERSUASION IN POPULAR CULTURE - 3 hour(s)
DescriptionThis course focuses on what and how popular culture entertainment media functions to communicate and persuade. Forms to be examined may include films/movies, television programs, music, cartoons, and/or comics. Ultimately, students will be equipped with tools to make educated decisions as critical consumers of the messages conveyed in popular culture entertainment media.
Learning Outcome• Students will critically examine the messages (e.g., written, oral, visual) conveyed in a variety of entertainment media texts.
• Students will distinguish the major tenets of different rhetorical and critical/cultural theories.
• Students will identify and define the terms and tools used for examining contemporary rhetorical texts.
• Students will describe, interpret, and evaluate various entertainment media texts using different rhetorical perspectives and methods.
• Students will construct and present effective analyses of messages conveyed in different entertainment media.
COM 563: CRITICAL ANALYSIS OF SPORT MEDIA AND SOCIETY - 3 hour(s)
DescriptionThis course is designed to explore how sport media communicate social values, social norms, cultural identification, and cultural values. This approach will allow students to critically evaluate sport media, organizations, and audiences.
COM 571: INTERPERSONAL COMMUNICATION IN HEALTH CONTEXTS - 3 hour(s)
DescriptionExamines theory and research relevant to the role of interpersonal communication in managing mental and physical health. Topics related to interaction in health contexts include: communicating identity in health and illness, health and personal relationships, health care provider/ patient communication, medical decision-making, and interpersonal health education and prevention efforts.
Learning Outcome• analyze how interpersonal messages affect a person’s health and how a person’s health affects their interpersonal communication
• evaluate the quality of communication in managing health and illness
• apply this knowledge by preparing an educational workshop on a communication issue for patients or providers.
COM 572: HEALTH COMMUNICATION CAMPAIGNS AND COMMUNITIES - 3 hour(s)
DescriptionThis course focuses on the role of the mass media in contemporary public health campaigns. Most class sessions focus on the application of theory and research to the design of these campaigns. Earlier studies examining the role of the mass media in health campaigns indicated that the mass media played a small and rather insignificant role in changing health behaviors. However, more recent studies indicate that careful targeting combined with formative research often yield successful behavior change.
Learning Outcome• Identify and critique various theories/approaches concerning social marketing, targeting, social modeling, persuasion, message design, intervention and campaign message exposure.
• Be knowledgeable regarding exemplar studies of intervention and campaign effects, and be able to engage in a detailed examination of specific techniques for modern campaigns and interventions.
• Be able to apply this knowledge to the development of a hypothetical, theory-based health communication, community-based campaign utilizing best practices for message design, testing, implementation, and evaluation.
COM 581: TEAMWORK AND LEADERSHIP IN ORGANIZATIONS - 3 hour(s)
DescriptionExamines theory and research on the nature and development of small group communication. Topics include leadership, interpersonal relations and roles, goals, and decision-making in multiple organizational contexts.
Learning Outcome• Master the concepts and vocabulary of leadership and team theory, and use that language appropriately;
• Recognize and develop a more complex understanding of the theories and principles of group communication, especially systems and network analysis, that are the basis for a variety of teams and leadership situations and contexts;
• Understand interdependence processes within and across groups in institutional contexts;
• Develop analytical skills, especially for professions such as research, consulting, and management.
COM 591: SPECIAL TOPICS IN COMMUNICATION - 3 hour(s)