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Health Communication

Why Health Communication?

Healthcare is one of the world’s largest and fastest-growing industries. Global healthcare expenditures are expected to surpass $10 trillion by 2022 as aging populations, the prevalence of chronic diseases, and advances in costly technologies continue to increase healthcare demand and expenditures.[1] Effective health communication can prevent disease, promote health, improve quality of life, and reduce unnecessary spending in healthcare. [2,3]

The University of Kentucky (UK) has a long-standing commitment to interdisciplinary health communication research. Our internationally recognized health communication program is situated in the UK College of Communication and Information, one of 16 degree-granting colleges on the Lexington campus, which also includes colleges of Dentistry, Health Sciences, Medicine, Nursing, Pharmacy, and Public Health.  

Our faculty and graduate students work with faculty across these colleges, as well as several leading centers for interdisciplinary research, including the Center for Appalachian Research in Environmental Sciences, Center for Clinical and Translational Science, Center on Drug and Alcohol Research, Center for Health Equity Transformation, and Markey Cancer Center. By involving students in projects, faculty members serve as mentors to the next generation of health communication scholars. In turn, students provide fresh perspectives into faculty community-based research and service.

Health Communication Scholars

Kentucky Conference on Health Communication

Since 1989, the Kentucky Conference on Health Communication has served as a venue for health communication researchers, practitioners, and students to come together to share research on a variety of health-related topics and discuss current health communication issues, as well as to develop working relationships to promote the health communication research agenda. For more information visit comm.uky.edu/KCHC.

Research Projects

Our faculty have a number of cutting-edge research projects currently underway, including projects on end-of-life decision-making, cost-of-care conversations, health conversations on social media, opioid prevention and treatment, individual versus team disclosures of medical error, cancer prevention and screening, clinical-trial participation, and water quality safety. Examples of current projects include the following (all investigators in the College of Communication and Information unless otherwise noted):

  • Assessing Communication Quality in ICU Family Meetings, Allison Scott Gordon, co-PI; LJ VanScoy, co-PI (Pennsylvania State University)
  • Developing Best Practices for Cost-of-Care Conversations, Nancy Grant Harrington, co-PI; Allison Scott Gordon, co-PI
  • Formative Research to Develop Culturally Appropriate Messages to Increase African American’s Willingness to Participate in Clinical Research, Aurora Occa, PI; Diane Francis, co-I; Adriane Grumbein, co-I
  • HEALing (Helping to End Addiction Long-term) Communities Study (HCS), Don Helme, co-I and co-director, national HCS campaign, and director, national HCS campaign evaluation; Sharon Walsh, College of Medicine and Center on Drug and Alcohol Research, PI; Carrie Oser, Arts & Sciences, co-PI; plus co-investigators from several other units
  • Improving Messaging to Promote Organized Disposal of Prescription Drugs to Prevent Abuse, Don Helme, co-PI; Mark Wolfson, co-PI (Wake Forest School of Medicine); Kate Egan, co-I (East Carolina University)

Doctoral Student Dissertations

Doctoral students in health communication focus their dissertations on a variety of pressing health-related issues. Recent dissertations include the following:

  • Using the Integrative Model of Behavioral Prediction to Understand Gay Men’s Beliefs, Intention, and Behavior on PrEP, Minhao Dai, 2019; assistant professor, SUNY-Oswego
  • Black Women’s Perspectives on Breast Cancer Detection Messaging, Denise Damron, 2017, Managing Principal at New Moon Marketing Communications. Louisville, Kentucky
  • Navigating the Michelle P. Waiver: A Narrative Examination of the Impact of Parent Caregivers’ Communication Infrastructure in Managing Health Care-Related Uncertainty and Decision Making for Children with Disabilities, Whittney Darnell, 2019; assistant professor, Northern Kentucky University
  • “I want to feel what they feel”: Evaluating the Effectiveness of Emotional Flow in Narrative Health Blogs, Sarah E. Sheff, 2019; Academic Advisor, College of Health Sciences, University of Kentucky
  • Using Social Cognitive Theory to Understand Child and Adolescent Psychiatrists’ Discussions of Substance Abuse with Their Patients, Kevin Wombacher, 2017; Assistant Dean for Medical Education and Assessment at University of Illinois College of Medicine-Peoria
  • Acculturative Stress and Identity Negotiation: A Dyadic Experience, Ana Ximena de la Serna, 2017; assistant professor, California State University-Dominguez Hills

References

  1. Deloitte. (2019). 2019 Global Health Care Outlook. https://www2.deloitte.com/global/en/pages/life-sciences-and-healthcare/articles/global-health-care-sector-outlook.html
  2. Institute for Healthcare Communication. (2011). Impact of Communication in Healthcare. https://healthcarecomm.org/about-us/impact-of-communication-in-healthcare/
  3. Healthcare Finance. (2018). Patient-doctor disagreements lead to unnecessary spending, study finds. https://www.healthcarefinancenews.com/news/patient-doctor-disagreements-lead-unnecessary-spending-study-finds