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COM 326: COMMUNICATION STRATEGIES FOR PROFESSIONAL EXCELLENCE

Description
Communication Strategies for Professional Excellence introduces students to a variety of technical and business theories and practices designed to be applicable to business communication in the real world. This course is focused on communication strategies to use once the job has been secured, rather than those to get the job (i.e., resume, cover letter, interviewing). Specifically, the course teaches the fundamentals of good business communication, including protocols for writing media notices/releases, marketing copy, business letters, memoranda, electronic mail, thank you notes, apology letters, persuasive messages, and business plans. Throughout these writing assignments, you will also become acquainted with the strategies used by communication professionals such as functions of media, employee, community, government, investor, and consumer relations. In addition, there will be instruction in oral presentation and in depth practice on both an individual and a collaborative basis. Finally, students will also learn tactics for running a business meeting, dealing with organizational conflict, and finding ways to enhance their business communication through technically based media.

Learning Outcomes
• Identify and explain strategies for developing and sustaining professional excellence
• Demonstrate skills in preparing and delivering a persuasive communication proposal
• Demonstrate skills in writing, revising, and proofreading business documents in a variety of formats (e.g., media release, memoranda, apology letter, thank you letter, marketing copy, meeting agendas)
• Identify advantages and disadvantages of the use of communication technology in the business


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