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COM 535: RISK AND CRISIS COMMUNICATION

Description
This course examines strategic risk and crisis communication research, theory, and practices. Special emphasis is placed on crisis planning, media relationships, image restoration, ethical responses, and organizational learning.

Learning Outcome
• Describe how communication can prevent, cause, accelerate, and assist in the recovery from a crisis event.
• Create crisis plans based on appropriate risk assessment.
• Examine the ethical implications of crisis planning and response.
• Adapt messages to diverse audiences and vulnerable populations.