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A study of the processes involved in attitude change, with emphasis on the preparation and delivery of persuasive messages.

Learning Outcomes
• Increase the understanding of persuasive communication
• Develop an understanding and enact strategies of persuasive message construction
• Develop confidence and skills in public speaking
• Enhance writing and research skills
• Develop an understanding on the impact of audience and context on message construction and delivery
• Develop the ability to critically evaluate persuasive messages whenever they appear in media, organizations, and social contexts
• Establish an understanding of the importance of effective communication skills in today’s professional and business environments

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