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| 6:30am 7:30am 2026-04-02T07:30:00-04:00 2026-04-02T08:30:00-04:00 |
Registration and Breakfast (Patterson Ballroom Foyer) |
| 7:30am 8:45am 2026-04-02T08:30:00-04:00 2026-04-02T09:45:00-04:00 |
Conference Opening (Patterson Ballroom A-B-C-D) ◆ Call to Order: Nancy Grant Harrington, Professor and KCHC Director ◆ Welcoming Remarks: Jennifer Greer, Dean, College of Communication and Information Keynote Address: Current Concerns at the Intersection of Health, Law, and Human Rights: From the Local to the Global ◆ Sofia Gruskin, Director, USC Institute on Inequalities in Global Health; Distinguished Professor of Population and Public Health Sciences and Law , Professor of Preventive Medicine and Chief of the Disease Prevention, Policy and Global Health Division at the Keck School of Medicine; Professor of Law and Preventive Medicine at the Gould School of Law |
| 8:45am 9:00am 2026-04-02T09:45:00-04:00 2026-04-02T10:00:00-04:00 |
Break |
| 9:00am 9:45am 2026-04-02T10:00:00-04:00 2026-04-02T10:45:00-04:00 |
Poster Session 1 (Regency Ballroom) Access and Inclusion 1. Beyond the Black Monolith: Communication Determinants of Cervical Cancer Screening Among African American and African Women3. Ensuring Language and Web Accessibility in Electronic Informed Consent Documentation (eICD) in Health Communication StudiesCommunity-Centered Health Communication 5. Bridging Service Gaps in Later Life: A Community-Driven Ecological Communication Approach7. Planting Trees for Human Health: How an Asthma-Afflicted Neighborhood Feels about Urban Tree Canopy9. Critical Post-Positivist Approaches to Community-Based Participatory Research with Trans, Genderqueer, and Intersex CommunitiesKnowledge and Belief Change 21. Addressing Content Features and Gaps in Online Childhood Cancer Survivorship Materials for Tobacco Prevention: A Content Analysis23. Does Adding Modified Risk Statements to E-Cigarette Advertisements and Packages Change Risk Beliefs? A Meta-Analysis25. The effect of COVID-19 vaccine news messaging on acceptance of routine childhood and pediatric flu vaccinesMedia, Discourse, and Power 11. Who Defines the Problem? Rethinking AI Ethics Through Rural Community Perspectives13. Attributing External Responsibility for the Opioid Crisis May Not be a Sustainable Strategy for Stigma ReductionMessage Design 27. Interactive Effects of Femvertising and Brand–Cause Fit on Consumer Responses: A Two-Study Analysis in Health-Risk and Non-Risk Pr29. Exposure to Conflicting HPV Vaccine Information, AI Use, and Boy-Referent Descriptive Norms in Mother–Son HPV Vaccine Communication31. Mental health organization content on Instagram: Message characteristics and engagementParticipatory Approaches 33. Moving with meaning: Community line dancing as a creative approach to health-motivated engagement among older adults35. Bridging the Gap Between Viewing and Cooking: A Mixed-Methods Study of Engagement and Barriers Among College StudentsStigma and Lived Experience 17. Stigma, Uncertainty, and Disclosure: Developing a Theory-based Decision Aid for College Substance Use Healthcare Communication19. Correcting Eating Disorder Stigma Among Asian Americans: Influencer Type, Correction Strategy, and the Uncanny Valley EffectTargeted Interventions 37. Targeting Alcohol and Oral Cancer Prevention Messaging to Individuals with Multiple Adverse Childhood Experiences39. An Examination of Barriers to Achieving a Healthy 24-Hour Day and Intervention Recommendations from Rural, Postpartum Individuals |
| 9:45am 10:30am 2026-04-02T10:45:00-04:00 2026-04-02T11:30:00-04:00 |
Poster Session 2 (Regency Ballroom) Access and Inclusion 2. Bridging the Gap: Integrating Communication Theory into Dissemination and Implementation Science4. Developing a Virtual Reality Framework to Improve Communication in Medical Education: Our Paradoxical NIH ExperienceCommunity-Centered Health Communication 6. A Qualitative Study of LGBTQ+ and Ally Social Media Influencers’ Experiences, Barriers, and Facilitators for Health Collaboration8. From Threat to Resilience: The Role of Needs-Based Health Communication Partnerships in Supporting Charitable Clinics Amid FundingKnowledge and Belief Change 22. Leveraging Digital Health Technology to Transform Depression Literacy in China: Evidence from A Serious Game Intervention24. Using EAGL participant responses to inform future genetic literacy educational interventionsMedia, Discourse, and Power 10. Framing the “Obesity Epidemic”: A Qualitative Analysis of Media and Public Discourse on The Oprah Winfrey Show and YouTube Comment12. Nationwide Multi-City Media Coverage of Opioid Use: Community Structure Theory, Political Partisanship, and Economic Privilege14. Developing The Digital Fitness Masculinity Norms Scale (DFMNS) to Assess Online Masculinity Ideals and Health ImplicationsMessage Design 28. Exposure to and Engagement with Tobacco Information on Social Media Platforms: Evidence from a Nationally Representative Sample30. Communicating about services for pregnant women with opioid use disorder: Iterative development of a social media campaignParticipatory Approaches 32. Communicating with Horses: Using Equine-Assisted Therapy to Build Veteran Communication Skills Regarding Mental Health34. Designing for Health: How Body Movement in Exergames Influences Embodiment, Presence, and Exercise MotivationStigma and Lived Experience 16. "They will say you're mad, even when you don't throw stones at people": Examining Mental Illness Stigma among Ugandan Immigrant Women in the United States18. Centering Deaf Voices in Digital Dementia Discourse: A Thematic Analysis of Engagement surrounding the #EndAlz Campaign20. Black Fathers’ Digital Narratives of Miscarriage: Centering Emotional Health and Human Rights Through StorytellingTargeted Interventions 36. Formative but Limited: Evaluating LLM-Based Simulation of Human Responses in Health Message Pretesting38. Intention to drug test: A planned behavioral analysis of harm reduction practices for substance use among college students40. Lessons Learned About Just-in-Time Messaging to Support Burst-Based Remote Cognitive Assessment in Older Adults |
| 10:30am 12:00pm 2026-04-02T11:30:00-04:00 2026-04-02T13:00:00-04:00 |
Lunch on your own |
| 12:00pm 1:30pm 2026-04-02T13:00:00-04:00 2026-04-02T14:30:00-04:00 |
PAPER SESSION: Strength in Diversity: Health Communication Scholarship Across the Waterfront (Patterson Ballroom A-B) Chair: Trevor Kauer, Mayo Clinic Florida 1. Processing Privilege: The Inequity of Fluently Processing Electronic Medical Records and its Impact on Care Efficacy3. Simply Unbelievable: How Plausibility and Accuracy Interact to Impact Intentions to Share or Correct Misinformation4. “Is It Worth Fighting?”: Communication Work in Patient Stories of Health Insurance Denials5. What Sparks the Conversation? Predictors of Interpersonal Communication in Response to a Youth Vaping Prevention Text InterventionPAPER SESSION: At the Crossroads of Care and Conflict: Reproductive Health Communication (Patterson Ballroom C) Chair: Austin Hubner, University of Florida 1. Metaphorical Paradoxes in Narratives of Terminating a Pregnancy for Medical Reasons2. Managing Stigmatizing Discourses in Abortion Care: Perspectives of Clinic Personnel3. Abortion-related media exposure during the 2024 US Presidential election: A survey of reproductive-age US women4. My Liver and Kidneys Were Shutting Down”: Navigating Childbirth Uncertainty Among Diverse U.S. Mothers.5. Co-Creating the Doula Integration & Awareness Game: Translating Stakeholder Narratives into Interactive Birth Team ScenariosWORKSHOP: Translating Health Communication Research Beyond the Academy: Content Creation, Dissemination, and Public Engagement (Patterson Ballroom D) ◆ Marleah Dean Kruzel, PhD, University of South Florida, Moffitt Cancer Center, Tampa General Cancer Institute It takes approximately 17 years for research evidence to impact clinical practice and policy. Many academics want to make a difference but are unsure how to effectively communicate their research results with public. When they do, they often use jargon, focus on the research design, and do not provide actionable steps. Science communication is the practice of sharing one’s research with the public. Possible science communication products include op-eds/blogs, infographics, social media, community presentations, and podcasts. Leveraging my science communication training, decade of research, and my own patient story, in this workshop, I teach strategies for sharing research with the public and provide an action plan for personalizing these strategies to their research agenda. Attendees will select a specific research project for developing a science communication product and will have dedicated time to create step-by-step dissemination plan. Learning Objectives 1. Learn a 3 step-process for translating research into practice. 2. Learn 4 strategies for sharing research with the public. 3. Understand best practices for science communication. 4. Develop a dissemination plan for a specific research project. Contact Information: Marleah Dean Kruzel, PhD Associate Professor, University of South Florida Collaborator Member, Moffitt Cancer Center Member, Tampa General Cancer Institute Email: marleahdeank@usf.edu Website: www.marleahdeankruzel.com Note: This workshop also is offered on Saturday |
| 1:30pm 1:45pm 2026-04-02T14:30:00-04:00 2026-04-02T14:45:00-04:00 |
Break |
| 1:45pm 2:30pm 2026-04-02T14:45:00-04:00 2026-04-02T15:30:00-04:00 |
Poster Session 3 (Regency Ballroom) Communication in Cancer and Chronic Care 57. Characterizing post-test cancer genetic counseling communication and associated patient outcomes59. Alleviating the Burden: The Impact of Interpersonal and Digital Communication on Depressive Symptoms in Cancer Survivors61. How persons with Type 1 diabetes and relational partners manage communication challenges in diabetes care: Problematic integrationCulture & Meaning in Health 41. Social Media as a Double-Edged Sword for Empowerment and Mental Health Challenges: A Study among Women Entrepreneurs in Bangladesh43. Black Bodies, White Masks? Hair, Hygiene, and the Aesthetics of Control in Ghanaian SchoolsLanguage, Disclosure, and Sensitive Conversations 63. A Qualitative Analysis of End-Of-Life Experiences Using the Opportunity Model for Presence65. How Linguistic Choices Shape Prenatal Drug Use Screening: An Analysis of Obstetric Provider CommunicationsMedia and Advocacy 45. Cross-national Media Coverage of Human Trafficking: Community Structure Theory, Vulnerability, and PrivilegeNorms and Autonomy 47. Cultural Masculinity and Health: Women’s Use of “Odogwu” to Encourage Men’s Health Behaviors49. Respectful Care in Context: A Normative Rhetorical Analysis of Ghanaian Midwives' Communicative Purposes51. Cultural Silence and Support-Seeking: A Meta-Synthesis of Postpartum Distress Among South Asian MothersRelational Dynamics 67. To Smile or not to Smile: Provider Facial Expressions and Gender on Expectancy Violation, Valence, Liking, and Credibility71. Does ChatGPT Really Empathize With Me? A Qualitative Study of Perceived Empathy in AI-Mediated Mental Health ConversationsStructural Inequitities 53. Mobile Phone and Internet Access as Predictors of Women’s Healthcare Decision-Making Autonomy in Northern NigeriaTechnology in Patient-Provider Communication 73. How does media richness shape telehealth adoption?: An analysis of telehealth modality and patient-centered communication75. Understanding Public Attitudes Toward Telehealth Adoption Amid the Rise of Computer-Mediated Communication Technologies |
| 2:30pm 3:15pm 2026-04-02T15:30:00-04:00 2026-04-02T16:15:00-04:00 |
Poster Session 4 (Regency Ballroom) Communication in Cancer and Chronic Care 58. Communication Dynamics in Cancer Care: The Role of Burden & Disclosure Efficacy on Patients’ Withholding during Oncology Visits60. Regional Trend Analysis: Patient Activation, Social Determinants of Health, and Cancer Communication on Cervical Cancer PreventionCulture & Meaning in Health 42. From Knowledge to Action: Predicting Newly introduced HPV Vaccine Uptake Among Nigerian MothersLanguage, Disclosure, and Sensitive Conversations 62. Men’s Reported Language Preferences and Clarity for First Trimester Nonviable Pregnancy64. “They just quit doin’ it after you have the baby”: Postpartum Conversations about Gestational Diabetes Risk66. Health Communication and HPV Vaccination Decisions Among Immigrant Mothers in the US: A Health Belief Model PerspectiveMedia and Advocacy 44. Health Communication Strategies to Prevent Visual Disorders in Adolescents: A Mixed-Methods Study in Rural EcuadorNorms and Autonomy 48. “We Sure Know How to Fake Being Progressive”: Menstrual Communication and Women Health Rights in India50. Social Support in Maternal Health Decision-Making: A Scoping Literature Review of African Immigrant Women’s Experiences in the UniRelational Dynamics 68. How Communication Influences Diabetes Outcomes: The Roles of Trust, Understanding, and Motivation70. Linkage Between Patient-Centered Communication and Emotional Health: A Multigroup Analysis of U.S. Adults with and Without Cancer72. The Active-Empathic Listening Scale (AELS): Conceptualization and Evidence of Validity within the Healthcare ContextStructural Inequitities 52. Health Communication Challenges in Madagascar: Navigating Resource Constraints and Global Health Inequities54. Understanding the impact of language barriers on health access and patient health outcomes among multilingual populations in India56. Health as a Human Right Through a Cultural Lens: African Immigrants’ Perspectives on TelehealthTechnology in Patient-Provider Communication 74. Communication Approaches to Advance Care Planning in Dementia: A Systematic Review76. AI or Human, Does It Matter? How Critical AI Comprehension Shapes Credibility and Adoption of Medical Advice |
| 3:15pm 3:30pm 2026-04-02T16:15:00-04:00 2026-04-02T16:30:00-04:00 |
Break |
| 3:30pm 5:00pm 2026-04-02T16:30:00-04:00 2026-04-02T18:00:00-04:00 |
PAPER SESSION: Making the Invisible Visible: Health Disclosure in Clinical and Relational Contexts (Patterson Ballroom A-B) Chair: Rachael Hernandez, University of Missouri 1. Not always visible but always managed: How individuals with scoliosis navigate disclosure across treatment periods2. Disclosure and Relational Uncertainty among Young Adults with Invisible Illnesses in Romantic Relationships3. Help Me Feel Heard: Youth Perspectives on How Parents Can Help Them Feel More Comfortable Disclosing Mental Health Information4. Patterns of patient disclosure decisions during post-test genetic counseling influence psychological adaptation5. Black Women’s Disclosure Motivations, Strategies, and Anticipated Response when Discussing PrEP Uptake with PartnersPAPER SESSION: Communities as Infrastructure: Health, Rights, and Resilience (Patterson Ballroom C) Chair: Obianuju Aliche, Mayo Clinic Florida 1. Building Communication Infrastructure from Below: Solidarity Outpatient Clinics and Community Resilience in Times of Crisis2. Beyond inversion of structure: Acompañamiento social as co-agentic practice in the Culture-Centered Approach3. Beyond metrics: An arts-based mosaic inquiry into Latine well-being, connection, and belonging amid sociopolitical hostility4. Building communities to uphold human rights of women and children: Leveraging CBPR to address Domestic Violence in Florida5. Co-Creating Health Communication for AMR: A Human Rights and Community-Centered Approach in NigeriaPANEL SESSION: 35+ Years of Sex and Sexuality Research, Interruptus (Patterson Ballroom D) This session presents researchers’ experiences with government interference with and/or attempts at terminating funding for research about sex and/or sexuality in the US over the last 35+ years. We make clear that what is happening in 2025, while troubling and limiting potentially impactful research and researchers’ careers, is not a new phenomenon. In the first presentation, “Government interference with early studies on adolescent sexual behavior and outcomes (1988-1993),” Carolyn Halpern describes government interference in a federally funded study of adolescent pubertal development and sexuality, and the defunding of the “American Teenage Study,” predecessor to Add Health. Rick Zimmerman, in “The Traditional Values Coalition ‘hit list’ of NIH-funded sex research, 2003: Learning to Censor our Language,” talks about his and 100+ other sex researchers’ experience with being targeted on a list of NIH-funded studies about sex and sexuality by a conservative think-tank and congressional committee. Milagros Garrido of the Healthy Teen Network, in “The 2017 Disruption of federal funding for teen pregnancy prevention projects,” reflects on her experience as one of 21 U.S. federally funded rigorous evaluation projects that were abruptly terminated. She describes the disruption of high-quality evaluations and the court ruling that later reinstated the grants. Finally, Carrie Leach’s talk, “Losing Ground: The Impact of Funding Cuts on Health Communication Research with Sexual and Gender Minority Populations,” highlights how cuts in 2025 are hindering progress, disrupting community-engaged research, undermining trust, increasing emotional and professional risks, and leading to questions about the sustainability of researchers’ careers in the field. |
| 6:15am 7:15am 2026-04-03T07:15:00-04:00 2026-04-03T08:15:00-04:00 |
Registration and Breakfast (Patterson Ballroom Foyer) |
| 7:15am 8:45am 2026-04-03T08:15:00-04:00 2026-04-03T09:45:00-04:00 |
PANEL SESSION: Communicating Alcohol and Cancer Risk (Patterson Ballroom A-B) Alcohol is a Group 1 carcinogen. It is causally linked to at least seven different types of cancer, including mouth, throat, esophagus, larynx, liver, colorectum, and breast (in women) cancers, and is responsible for about 740,000 new cancer cases each year worldwide. However, many people are not aware of the link between alcohol and cancer. Evidence-based communication strategies are needed to raise public awareness and reduce overall consumption. This panel will feature six presentations covering diverse aspects of alcohol-cancer risk communication. Specifically: Dr. Andy King will present on the infrequency of public communication, and the inconsistency of public knowledge, about the alcohol-cancer link. Dr. Emma Jesch will present research on cancer warning labels, testing the cognitive effects of identifying cancer type (e.g., colon cancer) and warning source (e.g., Surgeon General’s Warning). Dr. Zachary Massey will present work examining reactions to alcohol consumption and breast cancer health warnings from an ABC health warning study with young adult women in the U.S. Dr. Zexin “Marsha” Ma will present research that uses a discrete emotion approach to examine emotional reactions to different types of pictorial warning labels designed for alcohol containers. Dr. Yuzhi “Jude” Lu will present a focus group study exploring how drinkers and non-drinkers react to the alcohol-cancer risk and identifying effective campaign themes such as harm reduction. PAPER SESSION: When Care Fails to Reassure: Women’s Health in Moments of Uncertainty and Loss (Patterson Ballroom C) Chair: Ashley Hedrick McKenzie, Clemson University 1. Association Between Diagnostic Experiences and Depression and Anxiety in Endometriosis Patients: Uncertainty and Fear as Mediators2. Ending a Wanted Pregnancy: The Communicative Management of Diagnostic and Prognostic Uncertainties3. The Right to Compassionate Communication: Using Trauma-Informed Language to Care for Women Experiencing Pregnancy after Loss4. “You’re not crazy”: Communication, legitimacy, and the right to maternal health in chronic lactation insufficiency5. Communication Work during Postpartum Depression: Applying the Integrative Theory of Communication WorkPAPER SESSION: Health Rights Are Built, Not Assumed: Confronting Structural Barriers to Equity (Patterson Ballroom D) Chair: Sarah Cabán, James Madison University 1. DEI *is* health: Challenges to DEI workplace programming and theoretically-grounded approaches2. Organizing for Healthy Work in Equitable and Sustainable Economies: Addressing Climate Change Impacts in Sierra Leone3. “A” Blind Spot: Reframing Web & Language Accessibility as a Human Right in Health Communication Scholarship4. Antecedents of Public Awareness and Perceptions of Threats to Public Health and Science in 2025 |
| 8:45am 9:00am 2026-04-03T09:45:00-04:00 2026-04-03T10:00:00-04:00 |
Break |
| 9:00am 10:30am 2026-04-03T10:00:00-04:00 2026-04-03T11:30:00-04:00 |
WORKSHOP: Designing Effective Persuasive Messages (Patterson Ballroom A-B) ◆ Nancy Grant Harrington and Katharine J. Head Workshop Description Persuasive messages are at the heart of successful research and practice in health communication campaigns. This intensive workshop provides participants with both the theoretical foundations and practical skills needed to design, refine, and evaluate persuasive messages to influence beliefs, attitudes, intentions, and behaviors. Based on Harrington and Head’s (2026) forthcoming book—Persuasive Message Design—which synthesizes decades of research on message content, structure, and format—this workshop will allow participants to comprehensively explore the core components of persuasive message design, learn about common missteps in message design and how to avoid them, and learn evidence-based strategies to increase the likelihood of developing higher-impact persuasive messages. The first part of the workshop will be devoted to reviewing message design principles. The second part will be devoted to helping participants critically analyze messages that they are developing for a research project or applied health campaign. Messages can be at any stage of development, but to make the most of this workshop, participants should bring some form of draft message with them. We will be using Harrington and Head’s (2026) persuasive message design rubric to provide structured, constructive feedback and guidance. Through a combination of lecture, examples, hands-on exercises, and peer expert feedback, participants will advance their ability to analyze and strengthen persuasive messages that can be used in research and applied settings. Who Should Attend This workshop is ideal for graduate students, researchers, health communication practitioners, campaign designers, and applied scholars who are actively creating persuasive content and seeking rigorous, research-based methods to strengthen message effectiveness. PAPER SESSION: Message Strategies and Effectiveness in Tobacco and Vaping Prevention (Patterson Ballroom C) Chair: Rachel Wade, Chapman University 1. Evaluating Message Effectiveness among Tobacco Industry-targeted Communities to Inform a YouTube-based Thirdhand Smoke Campaign2. AI-Generated Visual Moral Appeals on Thirdhand Smoke: Effects on Perceived Moral Relevance and Moral Victimization3. Comparing Iconic and Metaphoric Disgust in Anti-Smoking Messages: An Eye-Tracking Study4. Applying the integrated model of behavioral prediction to e-cigarette use intentions and behaviors among young adults in the U.S.5. Estimating the Effectiveness of Smoking and Vaping Prevention Video Advertisements: A Meta-AnalysisPAPER SESSION: Being Seen, Being Heard: Health, Trust, and Participation in Marginalized Communities (Patterson Ballroom D) Chair: Rochelle Davidson Mhonde, George Mason University 1. Paths of acceptance for parents of trans and non-binary youth: An interview study with highly affirming parents2. Who Teens Trust Matters: Mapping Information Pathways in HIV Prevention for Sexual and Gender Minority Youth3. “Men are supposed to be macho—we don’t talk about stuff like that”: Messaging to recruit men to a breast cancer clinical trial4. Communicative Disenfranchisement as a Driver of Health Inequity Among Rohingya Refugees5. The Right to Holistic Healthy Aging: Building Sustainable Taichi Practice and Performances in Multilingual Communities |
| 10:30am 12:00pm 2026-04-03T11:30:00-04:00 2026-04-03T13:00:00-04:00 |
Lunch on your own |
| 12:00pm 12:45pm 2026-04-03T13:00:00-04:00 2026-04-03T13:45:00-04:00 |
Poster Session 5 (Regency Ballroom) Health Decision-Making 97. Health Communication Strategies and Public Acceptance of Integrated Medicine for Neglected Tropical Diseases99. Applying the Integrated Behavioral Model to Better Understand Asian Women’s Decisions to Participate in a Unique Clinical Trial101. Gender Differences in Mental Health among Hispanic College Students: A Parallel Mediation Model of Resilience and Perceived SocialHealth Experiences in Digital Spaces 103. Understanding Cyberchondria by Proxy: An Integrated Model from Parents’ Perspective105. Contraceptive Messages on Social Media, Anticipated Threat of Contraceptive Side Effects, and Intentions to Seek OCP Information107. Adolescent and Adult Evaluations of Online Health Resources: A Thematic Analysis of Digital Ethnographic Field NotesLived Experience and Sense-Making 109. The Communication of Childbirth Stories: Uncovering Patterns of Experience and Expression111. “A Good Woman Must Be Cut”: Understanding the Health, Religious, and Socio-Cultural Narratives Sustaining Female Genital MutilationMedia Framing and Effects 77. Evaluating an Online Application Approach to Address Food Insecurity Stigma and Food Services Awareness Among College Students79. Cultivation of Consumption: An Observational Causal Analysis of Adult Animated Comedy Viewing and Sugar-Sweetened Beverage Consump81. From “Finish everything on your plate” to “Nothing tastes as good as skinny feels”: Memorable Messages about Food and Eating83. Looking to the Helpers for Opportunities to Enhance Lung Cancer Screening in KentuckyMedia Systems 85. Cross-national Media Coverage of Men’s Mental Health: Community Structure Theory and Female Health Privilege87. Dementia in U.S. News: A Network Analysis of Journalistic Topics, Priorities, and GapsMisinformation and Correction 89. Observing Corrections of Misinformation Increases WHO’s Reputation, Compliance with WHO, and Approval of WHO’s Communication91. Medical Uncertainty and Autism-Related Misinformation: Anxiety’s Role in Risk Perception Among Pregnant Women and Planning to be PSocial Support 113. What do we know about brownfields? The current knowledge and risk perception among college students—a qualitative study115. Proactive uses and gratification: The moderating role of privacy settings and blocking friends in the relationshipTrust and Credibility 95. Does Human–AI Co-Creation Make a Difference? Acceptance of Mental Health Chatbots with Source Disclaimers |
| 12:45pm 1:30pm 2026-04-03T13:45:00-04:00 2026-04-03T14:30:00-04:00 |
Poster Session 6 (Regency Ballroom) Health Decision-Making 98. Understanding HPV Vaccine and Cervical Cancer Knowledge among Women: A HINTS Analysis100. Exploring Black women’s understanding of endometrial cancer: A qualitative analysis using the health belief modelHealth Experiences in Digital Spaces 104. #PrEP: A Thematic and Sentiment Analysis of Pre-Exposure Prophylaxis Advocacy on TikTok for and by Black Women106. Understanding How People Use Generative AI for Health: Insights from Reddit PostsLived Experience and Sense-Making 108. “I can't separate the family influence, it's just there”: Exploring narrative sense-making in experiences with Binge Eating Disord110. Digital Resistance to Misclassification: Chronic Pain Patients Contesting the Opioid Use Disorder Frame112. Thinness at Any Cost: A Grounded-Theory Analysis of Weight-Motivated Methamphetamine Use in Online NarrativesMedia Framing and Effects 78. Child health and digital media violence: Parents’ perceived health risks and prevention strategies80. Effect of Print materials on Cervical Cancer Prevention among Women in Ondo State, Nigeria.82. Attributing Responsibility and Appealing to Moral Values: How Framing Shapes Public Support for FASD PoliciesMedia Systems 86. Nationwide Media Coverage of Abortion Access: Community Structure Theory and Belief SystemsMisinformation and Correction 88. Combating Health Misinformation in the Digital Era: Lessons from Vaccine Communication in Kenya90. Correlative explanations of health conspiracies’ belief tendencies among Nigerians using the Trust In Medical Research(ers) (TIMR)92. When Health Misinformation Becomes a Human Rights Issue: Air Pollution Narratives in Louisville, KentuckySocial Support 114. The Communicative Management of Physical and Mental Chronic Conditions by College Students116. Technology facilitated intimate partner violence among Generation Z individuals: A narrative literature reviewTrust and Credibility 94. Distrust and Healthcare Avoidance in Kentucky: Insights from 73 Qualitative Interviews96. What is important for vaccine trust? Factors associated with trust in the context of flu vaccination |
| 1:30pm 1:45pm 2026-04-03T14:30:00-04:00 2026-04-03T14:45:00-04:00 |
Break |
| 1:45pm 3:15pm 2026-04-03T14:45:00-04:00 2026-04-03T16:15:00-04:00 |
PAPER SESSION: Help-Seeking in Response to Harm and Distress: Implications for Interventions (Patterson Ballroom A-B) Chair: Tianen Chen, University of South Florida 1. “When Depression Becomes Personal, Not Societal”: Predicting Young Adults’ Professional Mental Health Help-Seeking Intentions Base2. Positive Past Experiences with Professional Care for Depression Reduces Depression Effects on Determinants of Help-Seeking3. A Latent Profile Analysis of Heterogeneity in Depression Symptoms Across Four Samples: Implications for Help-Seeking Messaging4. Lenticular Messaging: Increasing Help Seeking from People with Depression while Increasing Support from Asymptomatic Individuals5. Emotional Responses to Image-Based Sexual Harassment: Examining Help-Seeking Behavior and Changes in Social Media BehaviorPAPER SESSION: #ScrollingForHealth: Influence and Advocacy on Social Media (Patterson Ballroom C) Chair: Victoria Ledford, Auburn University 1. TikTok Users’ Defensive Responses to the U.S. Surgeon General’s Alcohol-Cancer Advisory: A Topic Modeling Analysis using TopicGPT2. Identifying Communication Strategies and Content Features of Alcohol Reduction and Cessation Videos on TikTok3. Raising Awareness of #988 on TikTok: A Content Analysis of Mental Health and Crisis Services Messaging in 988’s Inaugural Year4. Endometriosis Hashtag Advocacy: A Mixed-Methods Analysis of Hashtag Activism and Disenfranchised Talk surrounding Endometriosis5. #BabyBotox: Does Viewing Non-Invasive Facial Cosmetic Procedure Social Media Content Predict Young Adults Attitudes and IntentionsPAPER SESSION: The Legacy of Medical Racism: Historical and Theoretical Perspectives in Health Communication (Patterson Ballroom D) Chair: Leticia Couto, DePaul University 2. Operationalizing Intersectionality in Health Communication: A Critical Review for Transformative Research |
| 3:15pm 3:30pm 2026-04-03T16:15:00-04:00 2026-04-03T16:30:00-04:00 |
Break |
| 3:30pm 5:00pm 2026-04-03T16:30:00-04:00 2026-04-03T18:00:00-04:00 |
PAPER SESSION: Negotiating Care: Support, Conflict, and Resolution in Patient-Provider Communication (Patterson Ballroom A-B) Chair: Grace M. Hildenbrand, Louisiana State University Shreveport 1. Do Actions Speak Louder? The Primacy of Verbal Person-Centered Support for Patients with Invisible Illness2. Doctor-Patient Communication: Examining Rapport, Comfort, Distress Relief, and Compliance in Medical Consultations5. Who receives patient-centered communication in U.S. medical dramas? Patient identities and provider strategies across 70 yearsPAPER SESSION: Roll Up Your Sleeves: Advancing Understanding of Influences on Vaccination Behavior (Patterson Ballroom C) Chair: Han Li, Cornell University 1. The effects of COVID-19 vaccine information on beliefs, attitudes, and intentions towards routine childhood and flu vaccines2. What Drives Lyme Vaccine Intentions? Perceived vs. Objective Risk among Residents of an Endemic Region3. Psychosocial Beliefs and Vaccine-Related Information Engagement in the U.S.-Mexico Border Region5. Your Health, Your Call: Post-Script Messaging to Buffer Reactance in HPV Vaccine Hesitant College-Age MalesPAPER SESSION: From Cultural Insight to Health Action: Community-based and Participatory Interventions (Patterson Ballroom D) Chair: Ebenezer Ato Kwamena Aidoo, James Madison University 1. Cultural and Generational Differences in Health Campaign Responses Among Turkish-Dutch and Native Dutch Citizens2. Increasing HIV Health Equity: SEPA Adaptation and HIV prevention among Indigenous Guatemalans3. Evaluating a Theoretically Informed Faith-Based Adaptation of the New Beginnings Program for African American/Black Populations4. Building Trust Through Empathy: Improving Patient-Centered Communication in Clinical Trials among Health-Disadvantaged Communities5. Lessons from the Field: Using Participatory Data Collection to Shape Community-Based Outreach and Campaigns |
| 7:00pm 9:00pm 2026-04-03T20:00:00-04:00 2026-04-03T22:00:00-04:00 |
Conference Reception (Patterson Foyer) Lower Level |
| 6:30am 7:30am 2026-04-04T07:30:00-04:00 2026-04-04T08:30:00-04:00 |
Registration and Breakfast (Patterson Ballroom Foyer) |
| 7:30am 9:00am 2026-04-04T08:30:00-04:00 2026-04-04T10:00:00-04:00 |
PAPER SESSION: Inclusion and Exclusion: Promoting Health Equity Through Understanding Lived Experiences (Patterson Ballroom A-B) Chair: Jiaxi Wu, Virginia Commonwealth University 1. Communicating Access as Risk: Immigrants’ Perceptions of Healthcare in Lexington, Kentucky3. “Sisterhood is Medicine”: Exploring Digital Belonging as a Social Determinant of Health Among Black Women on Facebook5. Public perceptions of health inequality and policy response: Implications for developing health equity messages.PAPER SESSION: Communicating Risk Amid Complex and Conflicting Health Information (Patterson Ballroom C) Chair: Eleanor Hudd, University of Kentucky 1. Eroding or protecting trust in science? Evaluating strategies to communicate conflicting evidence about alcohol and cancer risk2. Experimental testing of emerging breast cancer science messages and potential unintended consequences in risk avoidance3. What Makes Risk Appear Complex? A Qualitative Analysis of Mental Models of Risk Complexity and Implications for Risk Communication4. A Networked RISP Framework for Crisis Preparedness: Linking Parents’ Information Seeking and Social Networks to Measles Readiness5. Extending the RISP Model with Channel Complementarity Beliefs in Multichannel Health Information SeekingPANEL SESSION: Three Decades of the Journal of Health Communication: Charting Global Futures, Equity, Rights, and Editorial Vision (Patterson Ballroom D) As the Journal of Health Communication enters its 31st year, this panel presents a forward-looking discussion of the journal’s priorities, new editorial vision, and opportunities for scholars contributing to the next decade. Led by incoming Executive Editor (Jan. 2026) Dr. Rebecca Ivic, the session outlines expectations for rigor, transparency, theoretical and methodological breadth, global relevance in manuscript submissions, and new Global Forum editorials. She will also discuss insights from her co-leadership (with Dr. Ratzan) in Nature Medicine’s inaugural Commission, Quality Health Information for All, whose work on indicators for trustworthy information, inform JHC’s direction and commitment to strengthening global information infrastructures. Opportunities for developing special issues, including a forthcoming issue co-led by Drs. Matthew Matsaganis and Iccha Basnyat on preparing the next generation of health communicators will be presented. Panelists will offer guidance for authors preparing manuscripts addressing community dynamics, culture in health communication, structural and social forces that shape global health outcomes. Dr. Evan Perrault will offer practical guidance on writing competitive manuscripts, navigating reviews, and aligning submissions with emerging trends. Drs. Shaunak Sastry and Basnyat highlight opportunities for publishing critical, global South oriented, and community engaged scholarship. All panelists will emphasize interest in theoretically grounded and socially consequential work. The panel also features early-career scholars Priyanka Ginwal and Teng Li, who will reflect on navigating and contributing global perspectives to JHC and the discipline. Together, the panel provides authors with a clear understanding of JHC’s direction, practical pathways for publishing work that advances global health communication in an increasingly complex global information environment. |
| 9:00am 9:15am 2026-04-04T10:00:00-04:00 2026-04-04T10:15:00-04:00 |
Break |
| 9:15am 10:45am 2026-04-04T10:15:00-04:00 2026-04-04T11:45:00-04:00 |
PAPER SESSION: Communication Challenges and Strategies in High-Stakes Healthcare Settings (Patterson Ballroom A-B) Chair: Yunwen Wang, University of Kansas 2. Rethinking the Handoff: A Relay-Race Framework for Strengthening Inter-Institutional Communication3. The Missing Communication Pieces in the Patient Safety Puzzle: A Theoretical Communication Reframing of Patient Safety Science5. Translating Informed Consents to Improve Comprehension, Community Relations, and Clinical Trial ParticipationPAPER SESSION: Methodological Innovations in Health Communication Research (Patterson Ballroom C) Chair: Danni Liao, University of Kentucky 1. Effects of Racially Segmented, Crowdsource-selected Messages on Intentions to Follow Colorectal Cancer Screening Recommendations2. Identifying Promising Message Themes for Vaping Prevention among Adolescents and Young Adult: A Hornik & Woolf Analysis3. Multimodal LLMs for Health Persuasion: Promising in Feature Discovery, Limited in Human Response Simulation5. Integrating ecological momentary assessment and participatory action research to measure youth health information exposureWORKSHOP: Translating Health Communication Research Beyond the Academy: Content Creation, Dissemination, and Public Engagement (Patterson Ballroom D) ◆ Marleah Dean Kruzel, PhD, University of South Florida, Moffitt Cancer Center, Tampa General Cancer Institute It takes approximately 17 years for research evidence to impact clinical practice and policy. Many academics want to make a difference but are unsure how to effectively communicate their research results with public. When they do, they often use jargon, focus on the research design, and do not provide actionable steps. Science communication is the practice of sharing one’s research with the public. Possible science communication products include op-eds/blogs, infographics, social media, community presentations, and podcasts. Leveraging my science communication training, decade of research, and my own patient story, in this workshop, I teach strategies for sharing research with the public and provide an action plan for personalizing these strategies to their research agenda. Attendees will select a specific research project for developing a science communication product and will have dedicated time to create step-by-step dissemination plan. Learning Objectives 1. Learn a 3 step-process for translating research into practice. 2. Learn 4 strategies for sharing research with the public. 3. Understand best practices for science communication. 4. Develop a dissemination plan for a specific research project. Contact Information: Marleah Dean Kruzel, PhD Associate Professor, University of South Florida Collaborator Member, Moffitt Cancer Center Member, Tampa General Cancer Institute Email: marleahdeank@usf.edu Website: www.marleahdeankruzel.com Note: This workshop also is offered on Thursday. |
| 10:45am 11:00am 2026-04-04T11:45:00-04:00 2026-04-04T12:00:00-04:00 |
Break |
| 11:00am 12:30pm 2026-04-04T12:00:00-04:00 2026-04-04T13:30:00-04:00 |
Awards Luncheon and Research Presentation (Regency Ballroom) Awards Luncheon and research presentation by the Donohew Outstanding Health Communication Scholar award winner, Dr. Andy King, Professor in the Department of Communication and the Huntsman Cancer Institute at the University of Utah. |