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Marko Dragojevic

Assistant Professor


Office: 242 Grehan

Phone: 859-218-3349

Email: marko.dragojevic [at] uky.edu

Personal Website: http://comm.uky.edu/dragojevic

Education
PhD University of California, Santa Barbara; MA and BA University of California, Davis

Specialties
Language, Interpersonal, and Intergroup Communication

Bio
Marko Dragojevic (Ph.D., University of California, Santa Barbara) is an Assistant Professor in the Department of Communication. He studies language and interpersonal/intergroup communication. In particular, his research examines the effects of linguistic style (e.g., accent, dialect) on speaker evaluations and other communication outcomes, as well as the cognitive and affective processes underlying those effects. His recent publications have appeared in Human Communication Research, Journal of Language and Social Psychology, Journal of Health Communication, and Communication Research.

Awards
College of Communication and Information Excellence in Research Award 2017

Curriculum Vitae


  • Office Hours
  • Class Hours

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3:30 pm COM 350 - 001
 COM 350 - 001
 
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Courses Taught

An introductory survey course covering syntactic, semantic and pragmatic aspects of language as they relate to communication. Language learning, sign typologies, psycholinguistics, and the nature of meaning are selected topic areas. Emphasis is on behavioral, communication approach.
This course examines theory and research of persuasion. Topics include message characteristics, credibility, compliance-gaining, decision- making and motivational appeals.
Individual reading study on some communications aspects not treated in depth in a regular course or of topical interest. Advance consultation regarding reading list and examination procedure required.
An advanced course examining the literature in communication and attitude change. Issues in measurement, theory, and philosophical orientation are central. Covers communication broadly, including interpersonal, mediated, and mass communication.

Publications

Dragojevic, M., Sink, A., & Mastro, D. (in press). Evidence of linguistic intergroup bias in U.S. print news coverage of immigration. Journal of Language and Social Psychology.

Dragojevic, M., & Giles, H. (in press). I don’t like you because you’re hard to understand: The role of processing fluency in the language attitudes process. Human Communication Research, 42, 396-420.

Dragojevic, M. (in press). Language attitudes as intergroup terrain. In H. Giles & A. Maass (Eds.), Advances in intergroup communication (pp. 51-66). New York: Peter Lang.

Stell, G., & Dragojevic, M. (in press). Multilingual accommodation in Namibia: An examination of six ethnolinguistic groups’ language use in intra- and intergroup interactions. Journal of Language and Social Psychology.

Dragojevic, M., Gasiorek, J., & Giles, H. (in press). Accommodation strategies as core of the theory. In H. Giles (Ed.), Communication accommodation theory: negotiating personal and social identities across contexts (pp. 36-59). Cambridge, UK: Cambridge University Press.

Dragojevic, M., Mastro, D., Giles, H., & Sink, A. (2016). Silencing nonstandard speakers: A content analysis of accent portrayals on American primetime television. Language in Society, 45, 59-85.

Dragojevic, M., Blauvelt, T. K., & Berglund, C. (2015). Attitudes Towards Tbilisi- and Mingrelian-Accented Georgian Among Georgian Youth: On the Road to Linguistic Homogenization? Journal of Language and Social Psychology, 34, 90-101.

Dragojevic, M., Gasiorek, J., & Giles, H. (2015). Communication accommodation theory. In C. R. Berger & M. Roloff (Eds.), International encyclopedia of interpersonal communication (Vol. 1, pp. 176-196). Hoboken, NJ: Wiley Blackwell. [10K word entry]

Bell, R. A., McGlone, M. S., & Dragojevic, M. (2014). Vicious viruses and vigilant vaccines: Effects of linguistic agency assignment in health policy advocacy. Journal of Health Communication, 19, 1178-1195.

Dragojevic, M., & Giles, H. (2014). The reference frame effect: An intergroup perspective on language attitudes. Human Communication Research, 40, 91-111.

Dragojevic, M., Bell, R. A., & McGlone, M. S. (2014). Giving radon gas life through language: Effects of linguistic agency assignment in health messages about inanimate threats. Journal of Language and Social Psychology, 33, 89-98.

Dragojevic, M., & Giles, H. (2014). Language and interpersonal communication: Their intergroup dynamics. In C. R. Berger (Ed.), Handbook of interpersonal communication (pp. 29-51). Berlin: De Gruyter Mouton.

Bell, R. A., McGlone, M. S., & Dragojevic, M. (2014). Bacteria as bullies: Effects of linguistic agency assignment in health messages. Journal of Health Communication, 19, 340-358.

Dragojevic, M., Giles, H., & Watson, B. (2013). Language ideologies and attitudes: A dynamic foundational framework. In H. Giles & B. Watson (Eds.), The social meanings of accents and dialects: An international perspective (pp. 1-25). New York: Peter Lang.

Feng, B., Srinivasan, M., Hoffman, J. R., Rainwater, J., Griffin, E., Dragojevic, M., Day, F. C., & Wilkes, M. S. (2013). Physician communication regarding prostate cancer screening: Analysis of unannounced standardized patient visits. Annals of Family Medicine, 11, 315-323.

Jenkins, M., & Dragojevic, M. (2013). Explaining the process of resistance to persuasion: A politeness theory based approach. Communication Research, 40, 559-590.

Conference Presentations

Dragojevic, M., Berglund, C., & Blauvelt, T. K. (2016, June). Figuring out who’s who: Social categorization and stereotypes as determinants of attitudes toward Georgian accents. Paper to be presented at the International Conference of Language and Social Psychology (ICLASP), Bangkok, Thailand, 2016.

Dragojevic, M., Robinson, B., Rushforth, C., & Giles, H. (2016, June). Authentic or pretentious? Evaluations of accents and accent-shifts. Paper to be presented to at the International Conference of Language and Social Psychology (ICLASP), Bangkok, Thailand, 2016.

Robinson, B., Rushforth, C., Kebleusek, L., Hartsell, E., Peinado, S., Dragojevic, M., & Reid, S. (2016, June). Predicting sexual strategy using language in online dating profiles. Paper to be presented at the International Conference of Language and Social Psychology (ICLASP), Bangkok, Thailand, 2016.

Dragojevic, M., & Giles, H. (2016, June). The role of processing fluency and prototypicality in the language attitudes process. Paper to be presented to the Intergroup Interest Group of the International Communication Association Conference, Fukuoka, Japan, 2016. Top Paper.

Dragojevic, M., & Giles, H. (2015, November). I don’t like you because you’re hard to understand: The role of processing fluency in the language attitudes process. Paper presented to the Social Cognition Division of the National Communication Association Conference, Las Vegas, 2015. Top Paper.

Dragojevic, M., Mastro, D., Giles, H., & Sink, A. (2015, May). Group Accent Portrayals on American Primetime Television: A Content Analysis. Paper presented to the Intergroup Interest Group of the International Communication Association Conference, San Juan, Puerto Rico, 2015.

Dragojevic, M., & Giles, H. (November, 2014). Effects of processing fluency on language attitudes: Evidence for an additional explanatory mechanism. Paper to be presented to the Social Cognition Division of the National Communication Association Conference, Chicago, 2014.

Dragojevic, M., & Giles, H. (June, 2014). Processing fluency, generalized negative affect, and language attitudes: Evidence for an alternative explanatory mechanism. Paper presented at the Intentional Conference of Language and Social Psychology (ICLASP), Hawaii, 2014.

Mastro, D., & Dragojevic, M. (May, 2014). Evidence of linguistic intergroup bias in U.S. print news coverage of immigration. Paper presented to the Intergroup Division of the International Communication Association Conference, Seattle.

Dragojevic, M. (2013, November). Accent representations in the media: Information processing and effects. Paper presented to the Mass Communication Division at the National Communication Association Conference, Washington DC. Top Four Competitive Student Paper.

Dragojevic, M., & Giles, H. (2013, June). The reference frame effect: An intergroup perspective on language attitudes. Paper presented to the Intergroup Division of the International Communication Association, London, UK. The Top Paper.

Dragojevic, M., Bell, R. A., & McGlone, M. S. (2013, June). Giving radon gas life through language: Effects of linguistic agency assignment in health messages. Paper presented to the IALSP Special Panel at the International Communication Association Conference, London, UK.

Reid, S. A., Zhang, J., Gasiorek, J., Dragojevic, M., Peinado, S., Robinson, B., & Anderson, G. Dragojevic, CV 9/2014, Page 4(2013, June). Perceived distance between accents, religious groups, and attraction toingroup-accented speakers, is calibrated to the costs of infection risk. Paper presented atthe Evolution, Biology, and Brains Preconference of the International CommunicationAssociation, London, UK.

Nabi, R., Dragojevic, M., Hartsell, E., Hasell, A., Rogensack, K., & Mangus, M. (2013, June). äóìThatäó»s not alläó as a media influence strategy: Exploring the role of excitement in motivation purchase desire. Paper presented to the Information Systems Division of the Interpersonal Communication Association Conference, London, UK.

Dragojevic, M., Bell, R. A., & McGlone, M. (2012, June). Does radon gas kill or do people lose their life to it? Effects of linguistic agency assignment in health messages. Paper presented at the International Conference of Language and Social Psychology, Leeuwarden, Netherlands.

Reid, S., Zhang, J., Anderson, G., Gasiorek, J., Peinado, S., & Dragojevic, M. (2012, June) The perception of linguistic distance from ingroup and outgroup members is calibrated to the costs of infection risk. Paper presented at the international Conference of Language and Social Psychology, Leeuwarden, Netherlands.

Dragojevic, M., & Feng, B. (2011). That's my face you're after! The effects of face threat on persuasion. Paper presented to the Interpersonal Communication Division of the International Communication Association Convention, Boston, MS.

Jenkins, M., & Dragojevic, M. (2010). Explaining the process of resistance to persuasion. Paper presented at the National Communication Association Convention, San Francisco, CA.