Philip Palmgreen

Professor Emeritus

Email: Palmgreen [at]

Personal Website:

B.A. 1967, M.A. 1969, University of Kentucky, Ph.D. 1975, University of Michigan

Health communication campaigns, drug abuse and HIV prevention, audience uses of mass communications

Provost’s Distinguished Service Professor 2009-2012; Prevention Science Award 2007; College of Communication and Information Excellence in Research Award 2000

  • Office Hours
  • Class Hours

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Courses Taught

This course examines the relationship between the organization of modern society and its communication media with special emphasis on cultural processes and social change. The social-psychological bases of communication are studied within a context of theory and research.
The scientific method. Communication research as part of social science research. Study and practice of quantitative behavioral research techniques which apply to communication.
The role of communication in public health campaigns. Includes theories relevant to such campaigns, campaign effects studies, methods of evaluation, and message design and targeting principles.