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Don Helme

Associate Professor


Office: 238 Grehan

Phone: 859-257-8886

Email: Don.Helme [at] uky.edu

Personal Website: http://comm.uky.edu/helme

Education
BA, 1993, Michigan State University; MA, 1996, Eastern Michigan University; PhD, 2000, University of Kentucky

Specialties
health campaigns, persuasive messages, adolescent substance abuse, anti-tobacco coalitions, physician-patient communication

Awards
College of Communication and Information Faculty Community Service Award 2017; Top Paper, Health Communication Division, International Communication Association 2010

Curriculum Vitae


  • Office Hours
  • Class Hours

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12:30 pm COM 311 - 001
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Courses Taught

An introduction to the methods of philosophy of scientific research into the origins, nature, and effects of communication processes. Provides skills necessary for designing research projects and for interpreting and critically evaluating research results.
This course examines the relationship between the organization of modern society and its communication media with special emphasis on cultural processes and social change. The social-psychological bases of communication are studied within a context of theory and research.
This course examines theory and research of persuasion. Topics include message characteristics, credibility, compliance-gaining, decision- making and motivational appeals.
A study of the ways in which the communications media play their roles in contemporary society with special attention to the major functions, rights, and responsibilities of media and individuals.
Individual reading study on some communications aspects not treated in depth in a regular course or of topical interest. Advance consultation regarding reading list and examination procedure required.
Residency credit for dissertation research after the qualifying examination.
May be repeated to a maximum of 12 hours.
To provide advanced students with an opportunity for independent work to be conducted in regular consultation with the instructor.
Significant participation in important aspects of a research project under the direction of a graduate faculty member.
An advanced course examining the literature in communication and attitude change. Issues in measurement, theory, and philosophical orientation are central. Covers communication broadly, including interpersonal, mediated, and mass communication.
The role of communication in public health campaigns. Includes theories relevant to such campaigns, campaign effects studies, methods of evaluation, and message design and targeting principles.
This course helps students explore, understand, and appreciate the patient-provider relationship through an examination and analysis of selected health communication case studies and related materials. It is also designed to improve communication skills with and among physicians, nurses, and allied health professionals.
Intensive study of a specialized topic area in communication.
This course focuses on the role of the mass media in contemporary public health campaigns. Most class sessions focus on the application of theory and research to the design of these campaigns. Earlier studies examining the role of the mass media in health campaigns indicated that the mass media played a small and rather insignificant role in changing health behaviors. However, more recent studies indicate that careful targeting combined with formative research often yield successful behavior change.

Journal Publications

Kiernicki, K., Helme, D.W. (in-press). Effects of Image Congruency on Persuasiveness and Recall in Direct-to-Consumer Prescription Drug Advertising. Health Marketing Quarterly.

Record, R. A., Harrington, N. G., Helme, D., & Savage, M. W. (In press). Using the theory of planned behavior to guide focus group development of messages aimed at increasing compliance with a tobacco-free policy. American Journal of Health Promotion.

Record, R. A., Helme, D., Savage, M. W., & Harrington, N. G. (In press). Let’s clear the air: A campaign that effectively increased compliance with a University’s tobacco-free policy. Journal of Applied Communication Research.

McMullen, J., Ickes, M., Noland, M., Erwin, H., Helme, D. (In press). Development of “College CHEF,” a Campus-based, Culinary Nutrition Program. American Journal of Health Education.

Sutfin, E.L., Swords, D.C., Song, E.Y., Reboussin, B.A., Helme, D.W., Klein, E. & Wolfson, M. (2015). Screening and Counseling for Tobacco Use in Student Health Clinics: Reports of Health Care Providers. American Journal of Health Promotion, 30 (1), e41-e49.

Starling, R., Helme, D.W., Bryan, A., Buller, D.B., Nodulman, J., Donohew, R.L., & Woodall, W.G. (2014). Testing a Risky Sex Behavior Intervention Pilot Website for Adolescents. California Journal of Health Promotion, 12(3), 24-34.

Helme, D.W., Rayens, M.K., Kercsmer, S.E., Adkins, S.M., Amundsen, S.J., Lee, E., Riker, S.J., Hahn, E.J. (2012). Rural Print Media Portrayal of Secondhand Smoke and Smoke-Free Policy. Health Promotion Practice, 13(6), 848-856.

Spangler JG, Song EY, Pockey JR, Sutfin EL, Helme DW, Jones C, Foley KL. Predictors of Clinician Tobacco Intervention Counseling in Six North Carolina Free Clinics. Tobacco Use Insights 2012:5 11-16 doi: 10.4137/TUI.S9350

Foley, K.L., Pockey, J.R., Helme, D.W., Song, E.Y., Stewart, K., Jones, C., Spangler, J.G. & Sutfin, E.L. (2012). Integrating Evidence-Based Tobacco Cessation Interventions in Free Clinics: Opportunities and Challenges. Health Promotion Practice, 13(5), 687-695.

Pockey, J.R., Song, E.Y., Sutfin, E.L., Spangler, J.G., Jones, C., Helme, D.W., & Foley, K.L. (2012). The Need for Tobacco Cessation in a Free Clinic Population. Addictive Behaviors, 37, 1299-1302.

Sutfin, E.L., McCoy, T.P., Berg, C.J., Champion, H., Helme, D.W., OÕBrien, M.C. & Wolfson, M. (2012). Tobacco Use by College Students: A Comparison of Daily and Nondaily Smokers. American Journal of Health Behavior, 36(2): 218-229.

Helme, D.W., Cohen, E., & Parrish, A. (2012). Health, Masculinity and Smokeless Tobacco Use among College-Aged Men. Health Communication, 27 (5): 467-477.

Buller, D.B., Bettinghaus, E.P., Helme, D.W., Young, W.F., Borland, R., Maloy, J.A., Cutter, G.R., Andersen, P.A., Walther, J.B. (2011). Supporting Tobacco Control: Stimulating Local Newspaper Coverage with a Technical Assistance Website for Local Coalitions. Health Promotion Practice, 12(S2): 186S-194S.

Helme, D.W., Noar, S.M., Allard, S., Zimmerman, R.S., Palmgreen, P., & McClanahan, K.J. (2011). In- Depth Investigation of Interpersonal Discussions in Response to a Safer-Sex Mass Media Campaign. Health Communication, 26(4): 366-378.

Buller, D.B., Young, W.F., Bettinghaus, E.P., Borland, R., Walther, J.B., Helme, D.W., Andersen, P., Cutter, G.R., Zhang, J., Maloy, J.A., DeLeeuw, K., & Montgomery, D. (2011). Continued Benefits of a Technical Assistance Website to Local Tobacco Control Coalitions During a State Budget Shortfall. Journal of Public Health Management and Practice, 17(2), E10-E19.

Noar, S.M., Harrington, N.G., and Helme, D.W. (2010) 'The Contributions of Health Communication Research to Campaign Practice', Health Communication, 25: 6, 593 Ñ 594.

Krcmar, M., Giles, S.M. & Helme, D.W. (2008). Understanding the process: How mediated and peer norms affect young womenÕs body esteem. Communication Quarterly, 56(2): 111-130.

Zimmerman, R.S., Donohew, L., Cupp, P., Feist-Price, S., Sionean, C. & Helme, D.W. (2008). Effects of a school-based, theory-driven HIV and pregnancy prevention curriculum. Perspectives on Sexual and Reproductive Health, 40(1), 42-51.

Helme, D.W., Donohew, R.L., Baier, M., Zittleman, L. (2007). A classroom-administered simulation of a television campaign on adolescent smoking: Testing an activation model of information exposure. Journal of Health Communication, 12(4): 399-415.

Anderson, P.A., Buller, D.B., Voeks, J.H., Borland, R., Helme, D.W., Bettinghaus, E.P. (2007). Predictors of government officialsÕ support for youth tobacco control policies. Journal of Public Health Management Practice, 13(6): 621-629.

Giles, S.M., Helme, D.W., & Krcmar, M. (2007). Predicting Disordered Eating Intentions Among Incoming College Freshman: An Analysis of Social Norms and Body Esteem. Communication Studies, 58(4): 395- 410.

Helme, D.W., Borland, R., Young, S., Nycum, C., & Buller, D.B. (2006). The Development and Validation of a Coding Protocol to Measure Change in Tobacco Control Newspaper Coverage. Health Promotion Practice, 7(1): 103-109.

Stephenson, M.T., & Helme, D.W. (2006). Authoritative parenting and sensation seeking as predictors of adolescent cigarette and marijuana use. Journal of Drug Education, 36, 247-270.

Anderson, P.A., Buller, D.B., Voeks, J.H., Borland, R., Helme, D.W., Bettinghaus, E.P., Young, W.S. (2006). Predictors of Support for Environmental Tobacco Smoke Bans in State Government. American Journal of Preventive Medicine, 30(4): 292-299.

Helme D.W., Harrington N. (2004). Patient Accounts for Noncompliance with Diabetes Self-Care Regimens and the Physician Compliance Gaining Response. Patient Education and Counseling, 55(2): 281-292.

Helme, D.W. (2002). Gaining Patient Satisfaction through Empathic Comforting: An Examination of the Nonverbal Communicative Context of Touch in the Patient/Provider Relationship. Communication and Cognition, 35 (1/2): 123-135.

Helme, D.W. (2002). Indicators of deception in marriages Ð Why do we still rely on nonverbal cues? Communication and Cognition, 35 (3/4): 139-171.

Book Chapters

Harrington, N.G., Helme, D.W., & Noar, S. (2015). Message Design Approaches to Health Risk Behavior Prevention. In L. Scheier (Ed.) Handbook of Adolescent Drug Use Prevention: Research, Intervention Strategies, and Practice. Washington DC: American Psychological Association, 2015.

Helme, D.W., Savage, M., & Record, R. (2014). Health Communication Campaigns & Interventions. In N. Grant (Ed.) Health Communication: Theory, Method, and Application (1st ed., pp 397-427). New York, NY: Routledge, Taylor & Francis Group.

Book Reviews

Helme, D.W. (2010). A Review of: ÒWright, K. B., Sparks, L., S. O'Hair, D. (2008). Health Communication in the 21st Century.Ó Journal of Health Communication 15: 1, 108 Ð 110.

Academic Conference Presentations & Invited Talks

Mejia, M.G., Hahn, E.J., Helme, D.W., Knudsen, H.K., & Studts, J.L. (March, 2013). Consumer Perspectives on Electronic Cigarettes: A Content Analysis. Poster presented at the Society of Behavioral Medicine Annual Conference.

Foley, K.L., Richardson, P., Dronner, D., Phipps, J., Easterling, D.V., Helme, D.W. (August, 2012). Personal no-smoking policies and challenges of asking others not to smoke among members of the Haliwa-Saponi indian tribe. Paper presented at the Society for Research on Nicotine and Tobacco Control Annual Conference, Helsinki, Finland.

Helme, D.W. (July, 2012). Targeting vs. Tailoring: The effective use of individual difference variables in substance abuse and other health-risk prevention interventions. Invited presentation, Kentucky School of Alcohol and Other Drug Studies. Northern Kentucky University.

Helme, D.W., Woodall, G., Buller, D.B., Bryan, A., Donohew, L., Starling, R. (April, 2012). Bready4it: A web-based program to help teens make smart choices about sex, drugs, and alcohol. Paper presented at the 2012 Kentucky Conference on Health Communication, Lexington, KY.

Foley K.L., Song E.Y., Stewart K., Helme D.W., Pockey J.R., Spangler J., Sutfin E.L., Jones C. Short- term impact of a randomized, clinic-based trial to improve tobacco cessation services in free clinics. American Public Health Association 139th Annual Meeting. November 1, 2011. Washington, D.C.

Helme, D.W., Cohen, E., & Parrish, A. (June, 2011). Health, masculinity, and smokeless tobacco use among men. Paper presented at the annual conference of the International Communication Association, Boston, MA.

Cohen, E.L., Helme, D.W., Hahn, E. (November, 2010). Evaluating the impact of a tobacco-free university policy on student attitudes and tobacco use. School Health Education and Services Section. 138th American Public Health Association Annual Meeting. Denver, CO.

Helme, D.W., Noar, S.M., Allard, S., Zimmerman, R.S., Palmgreen, P., & McClanahan, K.J. (June, 2010). In-Depth Investigation of Interpersonal Discussions in Response to a Safer-Sex Mass Media Campaign. Paper presented at the annual conference of the International Communication Association, Singapore. Awarded Top Paper by the Health Communication Division of ICA.

Guest Presenter, Kentucky Practice-Based Research Networks Collaborative Conference, Social Marketing of Type 2 Diabetes Pills Guide in Appalachia Kentucky, April 2010, Lexington, KY

Wolfson, M., Sutfin, E.L., Reboussin, B.A., Song, E., Phillips, K.C., Martin, B. A., & Helme, D.W. (2009). College administrators' views on campus tobacco use, secondhand smoke exposure, and tobacco policy. Poster presented at the annual conference of the Society for Nicotine and Tobacco Research. Dublin, Ireland.

Buller, D.B., Young, W.F., Borland, R., Bettinghaus, E.P., Walther, J.B., Helme, D.W., Anderson, P.A., Cutter, G.R., Zhang, J., Maloy, J.A., Burns Birney, L., DeLeeuw, K. (2008). Continued Benefits of a Technical Assistance Website to Local Tobacco Control Coalitions During a State Budget Shortfall. Paper presented at the 2008 convention for the National Communication Association, San Diego, CA.

Giles, S.M., Krcmar, M., Helme, D.W. (2008). Is Thin Really In? A Longitudinal Analysis of Disordered Eating and College Peer and Media Norms. Paper presented at the 2008 Convention of the International Communication Association, Montreal, Canada.

Krcmar, M., Giles, S., & Helme, D. (2007). Problem Behavior Syndrome: An Examination of Disordered Eating as Risk Taking Behavior. Paper presented at the annual conference of the International Communication Association, San Francisco, CA.

Mitra, A., McCoy, T., O'Brien, M, Helme, D., Champion, H. (2006). Developing a profile of heavy Instant Messaging users. Computers and Advanced Technology in Education, Lima, Peru, October 2006.

Helme, D.W., Hight, A.E., & Mitra, A.M. (2006). Drunk IMÕingÓ and the College Experience: Instant Messaging for Social Interaction. Paper presented at the 2006 Annual Convention for the National Communication Association, San Antonio, TX.

Helme, D.W., Donohew, R.L., Baier, M., Zittleman, L. (June 2006). A classroom-administered simulation of a television campaign on adolescent smoking: Testing an activation model of information exposure. Paper presented at the 2006 Convention of the International Communication Association, Dresden, Germany

Giles, S.M., Helme, D.W., Krcmar, M.B., Bollmer, G., & Rudolph, S. (June 2006). The effect of sensation- seeking and social norms on disordered eating among college freshman. Paper presented at the 2006 Convention of the International Communication Association, Dresden, Germany

Giles, S.M., Helme, D.W. & Krcmar, M. (2005). Predicting Disordered Eating Behavior Among Incoming College Freshman: An Analysis of Social Norms and Body Esteem. Poster presented at the 13th Annual Meeting of the Society for Prevention Research.

Stephenson, M.T. & Helme, D.W. (Fall 2005). Parenting your sensation-seeking adolescent: implications of parenting styles for buffering cigarette and marijuana use. Paper presented at the 2005 Annual Convention for the National Communication Association, Boston, MA.

Giles, S.M., Helme, D.W., & Krcmar, M.B. (Fall 2005). Predicting Disordered Eating Behavior Among Incoming College Freshman: An Analysis of Social Norms and Body Esteem. Paper presented at the 2005 Annual Convention for the National Communication Association, Boston, MA.

Krcmar, M.B., Giles, S.M. & Helme, D.W. (Fall 2005). Understanding the Process: How Mediated and Peer Norms Affect Young Women's Body Esteem. Paper presented at the 2005 Annual Convention for the National Communication Association, Boston, MA.

Andersen, P. A., Buller, D., Voeks, J., Borland, J., Helme, D. & Bettinghaus, E. (2005, March) Controlling Exposure to Environmental Tobacco Smoke: Predictors of Government OfficialsÕ support in An American State. Paper presented at the Society for Research on Nicotine and Tobacco's 11th Annual Meeting and 7th Annual SRNT European Conference. Prague, Czechoslovakia.

Helme, D.W. (December, 2003). Results of a Brief Media-Based Cessation Program for Adolescents. Poster presented at the National Conference on Tobacco or Health, Boston, MA

Montgomery, D.L., Young, W.S., Helme, D.W., & Buller, D.B. (December, 2003). Building Tobacco Control Capacity: An On-Line Training Tool. Poster presented at the National Conference on Tobacco or Health, Boston, MA

Helme, D.W. (2002). Tools for advocates: Newspaper coverage of tobacco control issues and tobacco policy. Invited presentation at the National Conference on Tobacco or Health, San Francisco, CA.

Helme, D.W. (2001). Diabetes adherence to self-care regimens: The interrelation of physician-patient social and communication issues. Paper presented at the 2001 Society for Prevention Research Conference, Washington, DC.

Helme, D.W., Zimmerman, R.S. (2001). The relationship between awareness of HIV prevention messages in media and perceptions of HIV risk status and sexual behavior among teens. Paper presented at the 2001 International Communication Association Conference, Health Communication Division, Washington, DC.

Helme, D.W., Ebreo, A., & Zimmerman, R.S. (2001). Initiation of sexual intercourse among adolescents with different sexual intentions. Paper presented at the 2001 Society for Prevention Research Conference, Washington, DC.

Helme, D.W., Zimmerman, R. S., Atwood, K. & Edge, C. (2000, August). Oral contraception, alcohol, relationship status, and condom use in adolescents. Paper presented at the 2000 American Psychological Association National Conference, Washington, D.C.

Atwood, K., Helme, D.W., Ebreo, A., Zimmerman, R.S. (2000, June). Use of alcohol with sex among 8th through 11th grade students: What are the correlates of use and how do they change over time? Paper presented at the 2000 Society for Prevention Research National Conference, Montreal, Canada.

Ebreo, A., Zimmerman, R.S., Atwood, K., Helme, D.W. (2000, June). The relations among adolescent personality factors, relationship status, alcohol expectancies and alcohol use: Implications for intervention. Paper presented at the 2000 Society for Prevention Research National Conference, Montreal, Canada.

Helme, D.W. (2000, November). A basic description of the essential similarities and differences among the interpretive/language based theories and the critical theories. Paper presented at the 2000 National Communication Association National Conference, Student Section, Seattle, WA.

Helme, D.W. (1999, April). Gaining patient satisfaction through empathic comforting: An examination of the nonverbal communicative context of touch in the patient/provider relationship. Presented at the 1999 joint Central and Southern States Communication Association Conference, Health Communication Interest Group.