Thursday, April 10 Pre-Conference

  1. 8:00 – 9:15

    • Registration and Continental Breakfast, Patterson Ballroom Foyer, Lower Level B

  2. 9:15 – 9:30

    • Welcome and Introductions, Patterson Ballroom A-D, Lower Level B

  3. 9:30 – 10:15

    • Evidence-based Persuasive Message Design: Specifying the Evidentiary Requirements
      • Daniel J. O’Keefe, Northwestern University
  4. 10:15 – 11:00

    • Emotional Flow in Persuasive Health Messages
      • Robin L. Nabi, University of California - Santa Barbara
  5. 11:00 – 11:30

    • Break

  6. 11:30 – 12:30

    • Lunch, Patterson Ballroom E-G, Lower Level B

  7. 12:30 – 1:15

    • Telling Stories, Saving Lives: Creating Narrative Health Messages
      • Sheila Murphy, University of Southern California
  8. 1:15 – 2:00

    • Cigarette Warning Labels: The Effect of Temporal Framing
      • Xiaoquan Zhao, George Mason University
  9. 2:00 – 2:15

    • Break

  10. 2:15 – 3:45

    • Message Design Research at the University of Kentucky

    • Designing Messages for Dissemination: Lessons from the Rural Cancer Prevention Center
        Elisia L. Cohen, Robin C. Vanderpool, and Richard A. Crosby
    • Developing Text-based Tailored Messages to Improve Patients' Hospital Readmission Rates
        Derek R. Lane, H. Dan O'Hair
    • Message Features in Family Conversations about End-of-Life Health Decisions
        Allison M. Scott
    • Oral Health Promotion in Eastern Kentucky
        Matthew W. Savage, Allison M. Scott, Joanna A. Aalboe, Pamela S. Stein, and Raynor M. Mullins
  11. 3:45 – 5:00

    • Roundtable Discussion of Message Design Issues

Friday, April 11 Conference (Day 1)

  1. 7:30 – 8:30

    • Registration and Continental Breakfast, Patterson Ballroom Foyer, Lower Level B
  2. 8:30 – 9:45

    • Conference Opening, Patterson Ballroom A-D, Lower Level B

      Welcoming Remarks


      H. Dan O’Hair, Dean and Professor, College of Communication and Information, University of Kentucky
    • Keynote Address
      Something Likely to Annoy Everyone
      Larry A. Green, MD, Epperson Zorn Chair for Innovation in Family Medicine and Primary Care in the Department of Family Medicine, School of Medicine, University of Colorado
  3. 9:45 – 10:00

    • Break

  4. 10:00 - 11:30

    Involving Communities in Health Communication Research Patterson Ballroom B

    Patient-Provider Communication: Disease Management and Decision Making Patterson Ballroom C

    Experimental Research in Message Design Patterson Ballroom D

  5. 11:30 - 1:00

    • Lunch (on your own)

  6. 1:00 - 2:30

    Examining and Improving Communication in Organizational Healthcare Settings Patterson Ballroom B

    Message Effects across Interpersonal and Mediated Health Contexts Patterson Ballroom C

    "Health Literacy and Health Disparities : An Obvious Relationship?": Identifying Missing Links, Gaps and Solutions. Patterson Ballroom D

    Description Here
    • Chair: Sarah Mantwill, University of Lugano, Switzerland
    • Panelist: Kate Eddens, University of Kentucky
    • Panelist: Chandra Y. Osborn, Vanderbilt University
    • Panelist: Shoba Ramanadhan, Dana-Farber Cancer Institute
    • Panelist: Peter J. Schulz, University of Lugano, Switzerland
    • Panelist: K. Vish Viswanath, Harvard School of Public Health
  7. 2:30 – 2:45

    • Break

  8. 2:45 - 3:45

  9. 3:45 – 4:00

    • Break

  10. 4:00 - 5:30

    New Approaches to Tobacco Prevention and Control Patterson Ballroom B

    Health Promotion for College Students Patterson Ballroom C

    Challenging Conversations and Difficult Decisions in Family Caregiving Patterson Ballroom D

  11. 8:00 - 11:00

    • Conference Reception, Hyttops Bar, Lower Level B

Saturday, April 12 Conference (Day 2)

  1. 8:00 - 8:30

    • Registration and Continental Breakfast, Patterson Ballroom Foyer, Lower Level B
  2. 8:30 - 10:00

    Intricacies in Narrative Health Message Research Patterson Ballroom B

    The Hows and Whys of Health Information Seeking Patterson Ballroom C

    Communication Partnerships that Work: Translating Evidence-based Health Research into Practice Patterson Ballroom D

    Description Here
    • Co-Chair: Gretchen Norling Holmes, University of Kentucky Center of Excellence in Rural Health
    • Co-Chair: Anna Goodman Hoover, National Coordinating Center for Public Health Services & Systems Research and Public Health Practice-Based Research Networks
    • Panelist: Colleen Bridger, Orange County (NC) Health Department
    • Panelist: Angela Carman, University of Kentucky
    • Panelist: Elisia Cohen, University of Kentucky
    • Panelist: Fran Feltner, University of Kentucky Center of Excellence in Rural Health
    • Panelist: Margaret McGladrey, University of Kentucky
    • Panelist: Ernie Scott, Kentucky Office of Rural Health
    • Panelist: Mary Tucker-McLaughlin, East Carolina University
    • Panelist: Nancy Winterbauer, East Carolina University
  3. 10:00 – 10:15

    • Break

  4. 10:15 - 11:45

    Sending and Receiving Health Information through Social Media Patterson Ballroom B

    Communication Issues in Women's Health Patterson Ballroom C

    You Are What You Eat and Drink: Exploring Nutrition Messages and Their Impact Patterson Ballroom D

  5. 11:45 – 12:00

    • Break

  6. 12:00 – 1:30

    • Conference Awards Luncheon, Regency Ballroom

      Top Early Career Scholar Paper Award: Jessica Gall Myrick, Indiana University
      Top Student Paper Award: Corine S. Meppelink, University of Amsterdam
      Research Presentation by the Winner of the 2014 Lewis Donohew Outstanding Scholar in Health Communication Award: Jeff Niederdeppe, Cornell University