Kentucky Conference on Health Communication
April 23 - 25, 1998
Wyndham Garden Hotel
Lexington, KY

Thursday, April 23, 1998

11:00 a.m. - 1:00 p.m. Registration

1:00-1:15 p.m.
Welcome - Douglas A. Boyd, Dean, College of Communications & Information Studies, University of Kentucky

1:15-2:30 p.m. Health Communication Research at the University of Kentucky: Productive Partnerships
Salon D             Chair: Steve Haggerty, Graduate Student

An Innovator in Health Communication, Targeting Underserved Populations
Doug Wagner, The Kentucky Cancer Program, University of Kentucky Medical Center.

The Role of Communication in Health Services Research
F. Douglas Scutchfield, Peter Bosomworth Center for Health Services Management and Research, University of Kentucky Medical Center

Stories to Live By: Narrative Approaches to Health Communication
Henry P. Cole, Professor, Educational & Counseling Psychology and Preventive Medicine and Environmental Health, Southeast Center for Agricultural Health & Injury Prevention, University of Kentucky

Telemedicine's Impact on the Future of Healthcare Delivery
Rob Sprang, Kentucky Telecare, University of Kentucky

2:30-2:40 p.m. Break

2:40-3:30 p.m. Research! America: Promoting Health Communication Research
Salon D             Chair: Whit Elam, Graduate Student

Ray Merenstein, Research!America

Emery Wilson, Dean, College of Medicine, University of Kentucky Medical Center

3:30-3:40 p.m. Break

3:40-5:00 p.m. Health Communication Research in the College of Communications
Salon D             and Information Studies
                        Chair: Shawn Long, Graduate Student

Risky Sex, Alcohol and HIV Prevention: A Classroom Program for Risk Taking and Impulsive Decision Making Adolescents
Lewis Donohew, Rick Zimmerman, Susan Colon, and Pamela Cupp, University of Kentucky

Effective Mass Media Strategies for Drug Abuse Prevention Campaigns: The SENTAR Approach
Lewis Donohew, Philip Palmgreen, Elizabeth Pugzles Lorch, Rick H. Hoyle, and Mukhtar Ali, University of Kentucky

Health Professions Schools in Service to the Nation: The Role of Communication Scholars on Interdisciplinary Health Care Teams
Nancy Grant Harrington, Annie Forsythe, Don Helme, and Regina Swigert, University of Kentucky

The Underlying Mechanisms Motivating Medical Noncompliance: Lessons from Terror Management Theory
Susan Morgan, University of Kentucky and Wendy Laid, University of Arizona

7:00-9:00 p.m. Reception
Salon B & C

Friday, April 24, 1998

8:00-9:45 a.m. Creation of Effective Public Health Communication Campaigns
Salon D             Chair: Cynthia Matthews, Graduate Student

Behavioral Science Theory and Public Health Practice: The National Youth Anti-Drug Media Campaign
Edward Maibach, Senior Vice President & Director of Research & Social Marketing, Porter Novelli

Reflections from the "Real World"
Vicki S. Freimuth, Ph.D., Associate Director for Communication, Centers for Disease Control & Prevention

Title: tba
Robert Hornik, Annenberg School for Communication, Pennsylvania University

Cultural Factors in Health Communication
Everett Rogers, Department of Journalism and Communication, University of New Mexico

9:45-10:00 a.m. Break

10:00-11:45 a.m. Macro Approaches to Health Communication
Salon D                Chair: Steve Giles, Graduate Student

Reporting on Violence: Applying a Public Health Perspective to the Crime Beat
Lori Dorfman, Berkeley Media Studies Group

Applying Macro Media Theory to Journalism History: The Case of Nature Man and the Boston Newspaper Wars of 1913
Mark Neuzil, Department of Journalism and Mass Communications, Environmental Studies Program, University of St. Thomas, St. Paul, MN

Agitating for social change: Media, social movements and the promotion of healthy lifestyles
K. Viswanath, Journalism & Communication and Public Health, Ohio State University

Agenda-setting Processes in Public Health
Jim Hertog, School of Journalism and Telecommunications, University of Kentucky

12:00-1:15 p.m. Lunch - Keynote Speaker: Vicki S. Freimuth, Ph.D., Associate Director for Communication, Centers for Disease Control & Prevention

1:30-3:00 p.m. Patient Communication: Health Care and Decision Making
Salon B             Chair: David Birkhead, Graduate Student

Do Dialysis Patients Want Autonomy and Control in Advance Medical Care and Planning? An Examination of Patient Views about Communication and Decision Making
Austin S. Babrow, Department of Communication, Purdue University
Stephen Hines, Communication Studies Department, West Virginia University
Jackie Glover, Center for Health Ethics and Law, West Virginia University Health Science Center
Laurie Badzek, School of Nursing, West Virginia University,
Jean Holle, Department of Medicine, Northwestern University
Alvin Moss, Center for Health Ethics and Law, West Virginia University Health Sciences Center, West Virginia University

Channel-consistency Following Unilateral Stroke: an Examination of Patient Communications Across Verbal and Non-verbal Domains
Shelby Langer, Department of Behavioral Science, University of Kentucky
John F. Wilson, Department of Behavioral Science, University of Kentucky
L. Creed Pettigrew, Sanders-Brown Center on Aging and Department of Neurology, University of Kentucky
Lee X. Blonder, Department of Behavioral Science, Sanders-Brown Center on Aging, and Department of Neurology, University of Kentucky

Distance and Difference: Culture and Physician-Patient Interaction
Rebecca J. Cline, Department of Communication Processes and Disorders, University of Florida
Nelya J. McKenzie, Auburn University

1:30-3:00 p.m. The Role of Media and Technology in a Health Context
Salon C             Chair: Jennifer Armendarez, Graduate Student

Effects of Television on Alcohol Beliefs and Behaviors: Exposure vs. Active Processing
Michael Antecol, School of Journalism, University of Missouri-Columbia
Esther Thorson, School of Journalism, University of Missouri-Columbia

Rx for Cyberspace: Should the FDA Regulate the Internet
Elizabeth M. Witherspoon, School of Journalism & Mass Communication, University of North Carolina-Chapel Hill

The Communication Implications of Web-based Telemedicine
Julie Apker, Department of Communication Studies, University of Kansas
Lori Joseph, Department of Communication Studies, University of Kansas
A. Dawn Adkins, Department of Communication Studies, University of Kansas

3:00-3:15 p.m. break

3:15-4:45 p.m. Campaigns and Ethics
Salon B             Chair: Lara Hayes, Graduate Student

The Role of Communication in Medical Ethics
Lorraine D. Jackson, Speech Communication Department, California Polytechnic State University
Bernard K. Duffy, Speech Communication Department, California Polytechnic State University
Rajiv N. Rimal, Department of Speech Communication, Texas A&M University
June A. Flora, Stanford Center for Research in Disease Prevention, Stanford University
Caroline Schooler, Stanford Center for Research in Disease Prevention, Stanford University

Effects of the Stanford Five-City Project: Test of a Model of Campaign Influences
Rajiv N. Rimal,, Department of Speech Communication, Texas A&M University,
June A. Flora, Stanford Center for Research in Disease Prevention, Stanford University
Caroline Schooler, Stanford Center for Research in Disease Prevention, Stanford University

Theory and Praxis of HIV/AIDS Campaigns Around the World: What Have We Learned?
Sonja L. Myhre, Stanford Center for Research in Disease Prevention, Stanford University School of Medicine
June A. Flora, Stanford Center for Research in Disease Prevention, Stanford University

Health Communication Orientation: Understanding Consumer Responses
Caroline Schooler, FCB Healthworks
Ester Thorson, University of Missouri
Michael Antecol, University of Missouri
June A. Flora, Stanford University School of Medicine
Angela Castro, FCB, HealthCare

3:15-4:45 p.m. Autonomy and Social Support
Salon C            Chair: Charles Williams, Graduate Student

Man to Man and Side by Side, They Cope with Prostate Cancer: Self-help and Social Support
Marsha L. Vanderford, Department of Communication, University of South Florida
Michael Arrington, Department of Communication, University of South Florida
Charles H. Grant, University of Tennessee

Personal Responsibility and the Social Experience of Illness
Julie Tresnak Dietz, Department of Health Studies, Eastern Illinois University
Melanie Bailey Mills, Department of Speech Communication Eastern Illinois University

Communication in Social Support Groups
Rebecca J. Welch Cline, Department of Communication Processes and Disorders, University of Florida

Saturday, April 25, 1998

8:00-9:45 a.m. Legal and Ethical Issues in Health
Salon D             Chair: Mike Stephenson, Graduate Student

Legal and Ethical Issues in Tobacco Advertising
Mike Basil, Assistant Professor, University of Denver

The Role of the Medical Internet in Health Care Communication
Tom Linden, Medical Journalism, School of Journalism and Mass Communication, University of North Carolina

Privacy Concerns in Health Care Settings
Roy Moore, Professor, College of Communications & Information Studies, University of Kentucky

Title: tba
Richard H. Underwood, School of Law, University of Kentucky

9:45-10:00 a.m. Break

10:00-11:45 a.m. Patient-Provider Communication
Salon D                Chair: Ann Forsythe, Graduate Student

Men Doctors are from Mars and Women Doctors are from Venus: Meta-analytic Analysis of Physician Gender Effects in Medical Communication
Debra L. Roter, Department of Health Policy and Management, The Johns Hopkins University

Title: tba
Susan Casey, Bellevue, Washington

Ties that Heal: Linking Physician-Patient Interaction to Health Outcomes
Edward Callahan, MD, Department of Family and Community Medicine, School of Medicine, University of California, Davis

12:00-1:15p Lunch and presentation of the Lewis Donohew Outstanding Scholar in Health Communication Award

1:30-3:00 p.m. The Role of New Communication Technologies in Health Contexts
Salon D            Chair: Greg Feeney, Graduate Student

Evidence-based Practice for Health Information Professionals: the Research Policy Initiatives of the Medical Library Association
Joanne Marshall, University of Toronto

Public Health Campaigns and Initiatives in Bluegrass
Judith Gibbons, Woodford County Public Library
Lonnie Wright, Central Baptist Hospital
Emily Faderholm, Health Dimensions

User Assumption and Information Seeking Patterns of Electronic Information
Dr. Ling Hwey Jeng, School of Library and Information Science, University of Kentucky